When developing a brand, color plays a major role in telling the story. Color informs our moods in a wide variety of ways, and they are ways that graphic designers must be cognizant of when applying color to a logo or branding design. If your logo is the face of your brand, then make sure that face is telling the whole story of who you are. […]
Read MoreWith the rise of rent at the malls, the exit of large chain stores and competition from online shopping, we continue to see stores move out of malls to lower cost locations. What does this mean to the retail business market? Many rural areas and small towns are experiencing an increase in “mom and pop” businesses. As main streets fill with a variety of places […]
Read MoreIn developing career pathways to meet organizational needs, Human Resource Professionals often talk about the “employee life cycle.” In simple terms, that can be described by the following illustration: While the employee life cycle is often viewed as a straight line, I ask employers to consider how they manage the part of the employee journey that is not in a straight line. […]
Read MoreGibbons Business Solutions, LLC is looking for a part-time office assistant to work 10 to 20 per week at our GBS office in Franklin at 191 Howard Street. This is an in-house position. The Office Assistant will support Gibbons Business Solutions, LLC by understanding customer needs and providing support for day-to-day operations. The Office Assistant will provide administrative support for the office by performing general […]
Read MoreOne of the oldest rules of comedy is that “If you have to explain a joke, there is no joke.” This is a rule that is applicable in the field of graphic design as well. In many forms of art and expression, ambiguity can be your friend. For the abstract artist, undefined masses of color and form can be interpreted in an infinite number of […]
Read MoreTomorrow is not promised to any of us; we don’t know what the future may bring. But we can act today to ensure that we are part of tomorrow in a positive way. “Pay it forward.” Our acts of kindness – our giving – creates investment in tomorrow. We will never know the full extent of the results, but we can have faith that they […]
Read MoreWhile for some of us the stress of the holidays is winding down, for many of us it’s still in full force. This can be a very trying time for many of us, whether you’re a business owner or just trying to shop and decide what to cook for your big family meal. Seasonal depression, sadness over the absence of a loved one, or the […]
Read MoreA business does not succeed solely because of products or location or the services it provides. It succeeds because of the people behind all of those. It’s the people that make the place special, create a connection to the product, and provide quality service. A business succeeds because of relationships. It’s about trust, collaboration, shared goals and results. It’s about attitude and shared values. At […]
Read MoreYour objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read MoreThe holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]
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