27 Oct, 2020
Case Study: Ben Franklin and Jeff Bezos
Franklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]
Read More
21 Oct, 2020
If You’re Not Listening, You’re Not Growing
If you’re in sales, you eventually learn that listening to a prospective or existing customer is two-thirds of the transaction process. Learn what the problem is first and then offer the appropriate solution.
Read More
7 Oct, 2020
Digital Marketing – DIY Photography Basics
You no longer need to take a class to turn on a camera. They are everywhere, and the best camera is the one that is with you…your cell phone! This article will cover the basics of creating a great image for your website, to post on social media, or wherever else you would like to express your ideas. Composition, stabilization and lighting, can help you […]
Read More
5 Oct, 2020
Ten Tips when deciding a Password
Here are 10 tips when selecting a password.
Read More
