Finding your Voice


If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]

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Making the Best of It


While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.

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Email Marketing Strategy Improvements


How can you make sure that your business stands out among the sea of emails that we all get so often?

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Secrets to Virtual Recruiting


While the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates.   One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors.  From food services to manufacturing and health care, the frustration is the same.  How do we find and hire qualified candidates during […]

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Branding a Relationship


When you think of your favorite brands, there is often a very specific relationship that we all have with them.

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Customer Relationships Need Attention Even in this Pandemic


Restricted shopping, travel and access have severely disrupted your business, it severely disrupted your customers too. As you have been forced to adapt to the impact of the pandemic so have your customers. Under this tumultuous condition the relationship you have with your customers and vice versa can deteriorate. There is a business term called a stranded asset. It refers to an asset that is […]

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Online Business Listings Tell Your Story


An “Online Business Listing” is anywhere you have your business online (i.e.., Google My Business, company website, social media sites, Yelp, chamber, and other professional listings). Always keep your business hours updated across all your online business listings. There is nothing more frustrating for customers than going to a place of business and the google listing, website or social media says you are open, but you […]

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Your 2021 Digital Check-Up


As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.

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Change is Inevitable- Adaptation Isn’t


“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin.  Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent.  No one […]

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Being Thankful in a Pandemic


This year has brought many challenges for all of us. Whether you’re keeping a small business afloat, getting acclimated to working at home, or caring for family members—you’re rising to the occasion. There are so many silver linings scattered throughout this time that can we all be thankful for.  Perhaps some that can have lasting changes on how we approach both business and personal relationships […]

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