27 Oct, 2020
Case Study: Ben Franklin and Jeff Bezos
Franklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]
21 Oct, 2020
If You’re Not Listening, You’re Not Growing
If you’re in sales, you eventually learn that listening to a prospective or existing customer is two-thirds of the transaction process. Learn what the problem is first and then offer the appropriate solution.
7 Oct, 2020
Digital Marketing – DIY Photography Basics
You no longer need to take a class to turn on a camera. They are everywhere, and the best camera is the one that is with you…your cell phone! This article will cover the basics of creating a great image for your website, to post on social media, or wherever else you would like to express your ideas. Composition, stabilization and lighting, can help you […]
21 Sep, 2020
What’s More Import – Your Technology or Your Strategy?
Before you answer, ask yourself this question: Is it possible for a business that provides a good product or service but uses older technology to grow? I’d say yes. A business that provides good products or services has essentially achieved the following: Existing technology meets the requirements Additional financial resources are not presently required Labor understands the existing technology Production/Process issues are solved or manageable […]
1 Jul, 2020
Managing Creativity in the “New Normal”
When I returned to my office to work again after having been working, like many of us, from home for 3 months, things were exactly as I had left them. Even my page-a-day PEANUTS desk calendar still had the page from Monday, March 16th at the top. It was a comic of Snoopy on his doghouse writing one of his many far-fetched books. When I […]