Managing Creativity in the “New Normal”


When I returned to my office to work again after having been working, like many of us, from home for 3 months, things were exactly as I had left them. Even my page-a-day PEANUTS desk calendar still had the page from Monday, March 16th at the top. It was a comic of Snoopy on his doghouse writing one of his many far-fetched books. When I […]

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Leverage a Supportive Community


Tips for building and fostering your community: 1. Form strategic partnerships, helping each other benefits everyone 2. Post user-generated content, consumers trust consumers 3. Create special offers for “Essential Workers” – show appreciation 4. Donate your time and talent for the greater good (be a community volunteer), It’s heartwarming! ♥️ Customers will be more likely to do business with community-minded organizations and businesses. They will remember […]

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Produce a Valuable Video Update


Here are 3 ideas on how you can keep your customers informed using video in your Social Media Marketing: Product and/or service demonstrations Customer testimonials Social distancing guidelines and new safety procedures. It doesn’t have to be complicated – Keep it Simple. Create a positive and optimistic environment in your video marketing. 💛💙 Written by Blog Contributor: Holly L. Gibbons

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Create a Positive and Optimistic Environment


Always be optimistic and  positive in front of your customers and employees. Focus on building a community not an audience – provide quality content over quantity. Introduce your team, ask questions, share content, use hashtags – be authentic. Engage with your audience. Offer a first-class customer experience. Surround your customers with light-hearted entertainment (especially if they are waiting to get seated or be served). Utilize […]

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Adopt A Customer-First Mindset


Ways to adapt and grow business in the new norm: 1. Communicate what changes you’ve made in your business (changes in the way you are doing business today). Did your business model change? 2. Notify your customers and the general public of your business hours (when you are open), 3. Focus on the customer experience (make it special and something to remember). 4. Help others […]

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Free Skills Training from GBS


GBS is pleased to announce that it has entered into an agreement with Rescare, the service provider for Northwest PA Job Connect to offer free skills training to employees and clients of GBS. This agreement gives Gibbons’ clients free, unlimited access to over 8,000 online skills training courses. GBS’s role is to act as administrator, providing access to the system and setting up usernames and […]

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Testing our Humanity


This event is testing our strength as individuals and as a society.  It is also testing our humanity.  We see indications of both strength and weakness in this respect.  Neighbors are checking on and helping each other: volunteers are telling up to serve their communities in any and every way they can; manufacturers are retooling their operations to produce urgently needed supplies and equipment; and […]

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COVID-19 Business Assistance


COVID-19 is testing our strength and resiliency. What started out as a bright looking year ahead, has come to a screeching halt for our businesses. Many business owners don’t have the cash in-hand to cover another 30 or 60 days without revenue coming in. They have employee costs, utility and rent or mortgage payments – these expenses didn’t just go away. The COVID-19 virus is […]

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What to Do with Time on Our Hands


Pandemic…crisis…emergency…disaster…every word used to describe COVID-19 raises images of doom, gloom and apocalypse. That’s why I am doing my best to avoid using those words. My attitude (which earned me the nickname “Pollyanna”) is one of a glass half full and there’s always a bright side to look on – even in a situation such as this. Do I experience moments of depression and worry? […]

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Hashtags in Instagram are NOT Optional


Using hashtags can help you increase followers and help you get more engagement on your Instagram account. Instagram allows you add up to 30 hashtags on each post. I personally recommend somewhere in the middle – 15. Some different types of hashtags are: Branded hashtags (a branded hashtag is a hashtag unique to your business. It can be as simple as a company name or […]

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