Branding a Relationship


When you think of your favorite brands, there is often a very specific relationship that we all have with them.

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Customer Relationships Need Attention Even in this Pandemic


Restricted shopping, travel and access have severely disrupted your business, it severely disrupted your customers too. As you have been forced to adapt to the impact of the pandemic so have your customers. Under this tumultuous condition the relationship you have with your customers and vice versa can deteriorate. There is a business term called a stranded asset. It refers to an asset that is […]

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Online Business Listings Tell Your Story


An “Online Business Listing” is anywhere you have your business online (i.e.., Google My Business, company website, social media sites, Yelp, chamber, and other professional listings). Always keep your business hours updated across all your online business listings. There is nothing more frustrating for customers than going to a place of business and the google listing, website or social media says you are open, but you […]

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Your 2021 Digital Check-Up


As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.

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Change is Inevitable- Adaptation Isn’t


“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin.  Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent.  No one […]

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Being Thankful in a Pandemic


This year has brought many challenges for all of us. Whether you’re keeping a small business afloat, getting acclimated to working at home, or caring for family members—you’re rising to the occasion. There are so many silver linings scattered throughout this time that can we all be thankful for.  Perhaps some that can have lasting changes on how we approach both business and personal relationships […]

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Always Keep Learning


Sometimes when we get to a certain level in our development of a skill, we just… stop learning. We stop trying to absorb new information. We stop trying to be better than we were yesterday. We decide that we know enough and sometimes, that even turns into a toxic mentality. Sometimes, that means we look at new styles and trends and look down our noses […]

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Do Something Positive Everyday


A community thrives because of its people; how much they support one another every day. The best way to renew energy is to do something positive.

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Case Study: Ben Franklin and Jeff Bezos


Franklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]

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If You’re Not Listening, You’re Not Growing


If you’re in sales, you eventually learn that listening to a prospective or existing customer is two-thirds of the transaction process. Learn what the problem is first and then offer the appropriate solution.

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