20 Jan, 2021
Branding a Relationship
When you think of your favorite brands, there is often a very specific relationship that we all have with them.
16 Dec, 2020
Your 2021 Digital Check-Up
As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.
30 Nov, 2020
Change is Inevitable- Adaptation Isn’t
“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin. Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent. No one […]
25 Nov, 2020
Being Thankful in a Pandemic
This year has brought many challenges for all of us. Whether you’re keeping a small business afloat, getting acclimated to working at home, or caring for family members—you’re rising to the occasion. There are so many silver linings scattered throughout this time that can we all be thankful for. Perhaps some that can have lasting changes on how we approach both business and personal relationships […]
10 Nov, 2020
Always Keep Learning
Sometimes when we get to a certain level in our development of a skill, we just… stop learning. We stop trying to absorb new information. We stop trying to be better than we were yesterday. We decide that we know enough and sometimes, that even turns into a toxic mentality. Sometimes, that means we look at new styles and trends and look down our noses […]
2 Nov, 2020
Do Something Positive Everyday
A community thrives because of its people; how much they support one another every day. The best way to renew energy is to do something positive.
27 Oct, 2020
Case Study: Ben Franklin and Jeff Bezos
Franklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]
21 Oct, 2020
If You’re Not Listening, You’re Not Growing
If you’re in sales, you eventually learn that listening to a prospective or existing customer is two-thirds of the transaction process. Learn what the problem is first and then offer the appropriate solution.