Cultivating Strong Customer Relationships


In today’s busy world, the impact of developing strong customer relationships is essential. Business owners must work twice as hard to build a loyal customer base and keep the relationship successful for both sides. Here are some tips for cultivating strong customer relationships for your business

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Event Promotion Tactics


You’ve picked a date, place, and time for an event to promote your business or organization, but how will you get your customers to attend? Here are some important tactics to consider when promoting your next special event to ensure a successful experience for both your business or organization and your target audience. Know your audience A key element of making an event a success […]

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The Importance of Pronouns


Communication is key in business and in life. Being a great communicator in today’s world requires being mindful of using the correct pronouns in both your written and spoken language. Using a person’s correct pronouns is a way to demonstrate respect and to create an inclusive environment.  A pronoun is a word used to refer to someone other than a noun. Here’s an example: “She/He/They/Ze […]

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Tips for Effective Telephone Service


Every business still does a great amount of communication over the phone.  Here are Seven Tips for Effective Telephone Service: When the phone rings, set a goal to answer it within 3 rings. Introduce yourself when answering, “Good Morning/Afternoon/Evening and the business name. Your name (Holly) speaking, “How may I help you?” Phone courtesy, when talking always be patient and show gratitude to your customers. […]

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Benefits to Taking Time Off


Studies have shown that people across our country are working longer hours and taking less time off work. Not taking a moment to decompress from your work can often lead to both mental and physical health challenges. That’s why I challenge you to take a break this Independence Day weekend no matter if your position is an employee, manager, or business owner. Time away from […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Maximizing Videos on your WordPress Website


You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website.  Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]

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A Pen Appreciation Post


Pens: they’re both everywhere and nowhere when we need them, and despite their mass production over the centuries, they still haven’t gotten enough credit for generally being there for us. They have been both our life and career savers, though being the tiny double-edged sword that they are, when used accordingly they can do the exact opposite. Roughly six inches in length – the average […]

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Is “Leave Your Problems at the Door” Gone?


Something we’ve always been told to do whether in school, at our jobs, and even other places for that matter is to leave problems at the doorstep. Yet surprisingly, we hardly ever hear it suggested or stressed nowadays, so it’s easy to wonder if that popular saying has disappeared. With rising concerns such as mental health, toxic positivity, stress management among many, many more, it’s […]

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Why I Love Water


As we rise with our morning coffee, and unwind with our evening tea, water is crucial year-round.

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