Branding a Relationship
When you think of your favorite brands, there is often a very specific relationship that we all have with them.
Read MoreWhen you think of your favorite brands, there is often a very specific relationship that we all have with them.
Read MoreAs we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.
Read More“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin. Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent. No one […]
Read MoreThis year has brought many challenges for all of us. Whether you’re keeping a small business afloat, getting acclimated to working at home, or caring for family members—you’re rising to the occasion. There are so many silver linings scattered throughout this time that can we all be thankful for. Perhaps some that can have lasting changes on how we approach both business and personal relationships […]
Read MoreA community thrives because of its people; how much they support one another every day. The best way to renew energy is to do something positive.
Read MoreFranklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]
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