27 Oct, 2020
Case Study: Ben Franklin and Jeff Bezos
Franklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]
21 Oct, 2020
If You’re Not Listening, You’re Not Growing
If you’re in sales, you eventually learn that listening to a prospective or existing customer is two-thirds of the transaction process. Learn what the problem is first and then offer the appropriate solution.
21 Sep, 2020
What’s More Import – Your Technology or Your Strategy?
Before you answer, ask yourself this question: Is it possible for a business that provides a good product or service but uses older technology to grow? I’d say yes. A business that provides good products or services has essentially achieved the following: Existing technology meets the requirements Additional financial resources are not presently required Labor understands the existing technology Production/Process issues are solved or manageable […]