Seasonal Colors


Every season has a color palette of its own, and more often than not, nature provides the hues that we associate with each.

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Cultivating a Digital Identity


In the age of digital connectivity, establishing a strong presence on social media has become essential for businesses looking to enhance brand awareness. A carefully curated social media strategy not only attracts potential customers but also fosters a sense of community around your brand. To harness the power of platforms like Instagram, X, and Facebook, consider the following key elements. Visual Appeal: The adage “a […]

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Re-Evaluating Your Brand


A new year is the perfect time to reflect on branding strategies and consider whether your current brand identity is still resonating.

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Event Promotion Tactics


You’ve picked a date, place, and time for an event to promote your business or organization, but how will you get your customers to attend? Here are some important tactics to consider when promoting your next special event to ensure a successful experience for both your business or organization and your target audience. Know your audience A key element of making an event a success […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Maximizing Videos on your WordPress Website


You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website.  Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]

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Give your emails some edge


We wake up to them, we sleep on them and always try our best to send them at the right time to the right people. We stress over when and where to send, respond, and analyze – it’s practically a never-ending cycle, and to say we’ve taken the everyday task of dealing with emails for granted is an understatement. However, to underestimate the use of […]

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Social Media Housekeeping Tips


Update your profiles across all of your social media networks to ensure consistent branding.

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The Essential Elements of Brand Identity


Many businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]

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Four Ways to Generate Quality Social Media Content


Whether you’re new to the social media scene or have been posting and liking from the start, generating new content can sometimes be a struggle.

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