The impact of the pandemic on small businesses has been enormous. It radically changed business operating procedures, planning, and investment. The good news is that those who endured have shown themselves to be resilient, innovative, and adaptive. Those who adapted, scaled back, and hunkered down now face another challenge: a labor shortage. The reasons for this situation are manifold, but, whatever the case, businesses must […]
Read MoreMany businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]
Read MoreMost of us need time off to recharge the batteries, clear our minds, and get energized. Taking time off to wind down will help you avoid job burnout and health issues. But having a healthy work/life balance can be a struggle for many of us. 5 benefits of taking time off from work: Breaks can make you more Productive. Even short weekend getaways can […]
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