Every designer has a style – a recognizable set of elements that makes their work recognizable as theirs; a certain way they balance type and graphic icons; a certain way they design graphic elements; such a recognizable look to their designs that those who know their work can look at it and say “That’s them, alright!” I know as a designer that I do. I […]
Read MoreIf you have been recruiting for very long, you may have made what I affectionately refer to as a “wild card” hire. This is a candidate who does not check all the boxes in the job posting or job description. However, what they possess resonates with you at an intuitive level. Your gut tells you they have the intellect, passion, motivation and behavior to learn […]
Read MoreSocial Media Marketing has become one of the most important methods of marketing for small businesses. At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well. To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]
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