What’s More Import – Your Technology or Your Strategy?


Before you answer, ask yourself this question: Is it possible for a business that provides a good product or service but uses older technology to grow? I’d say yes. A business that provides good products or services has essentially achieved the following: Existing technology meets the requirements Additional financial resources are not presently required Labor understands the existing technology Production/Process issues are solved or manageable […]

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The Elevator Speech Every Business Need To Know


The elevator speech is often thought of as a compelling 30-second summation of the value your business brings to its customers. The elevator speech we explore here is not about your business. It is about your customers. If I asked you to stop reading and in 30-seconds demonstrate your knowledge of your customers, top to bottom, could you do it? Some can, many may not. […]

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Produce a Valuable Video Update


Here are 3 ideas on how you can keep your customers informed using video in your Social Media Marketing: Product and/or service demonstrations Customer testimonials Social distancing guidelines and new safety procedures. It doesn’t have to be complicated – Keep it Simple. Create a positive and optimistic environment in your video marketing. 💛💙 Written by Blog Contributor: Holly L. Gibbons

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Create a Positive and Optimistic Environment


Always be optimistic and  positive in front of your customers and employees. Focus on building a community not an audience – provide quality content over quantity. Introduce your team, ask questions, share content, use hashtags – be authentic. Engage with your audience. Offer a first-class customer experience. Surround your customers with light-hearted entertainment (especially if they are waiting to get seated or be served). Utilize […]

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Adopt A Customer-First Mindset


Ways to adapt and grow business in the new norm: 1. Communicate what changes you’ve made in your business (changes in the way you are doing business today). Did your business model change? 2. Notify your customers and the general public of your business hours (when you are open), 3. Focus on the customer experience (make it special and something to remember). 4. Help others […]

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Free Skills Training from GBS


GBS is pleased to announce that it has entered into an agreement with Rescare, the service provider for Northwest PA Job Connect to offer free skills training to employees and clients of GBS. This agreement gives Gibbons’ clients free, unlimited access to over 8,000 online skills training courses. GBS’s role is to act as administrator, providing access to the system and setting up usernames and […]

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COVID-19 Statement


Gibbons Business Solutions, LLC, continues to serve our clients through the COVID-19 crisis. Our team is working remotely, which allows us to help keep the wheels of business turning (as much as possible) for our clients during this challenging time. The safety of our team, clients and vendors is paramount, followed by the welfare of your business. Please note that the GBS office is closed […]

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Merry Christmas from ALL of US!


To allow our staff some time to celebrate Christmas with loved ones, the GBS office will be closed from Noon on Tuesday, December 24th through the 26th. We will be back in the office on Friday, December 27th. Holly, Linda and the entire GBS team wish you a Very Merry Christmas!  

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What is Graphic Design?


Many people have asked me to define Graphic Design. It’s tricky. The question is kind of like asking, “What is a doctor?” There are doctors who do routine work and there are innovators, which is a good way to think about it. It’s about telling a story, creating an ambiance, and a personal statement which surpasses the spoken word. It is an avenue for amazingly […]

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Social Made Simple


Social Media Marketing has become one of the most important methods of marketing for small businesses.  At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well.  To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]

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