What is Graphic Design?


Many people have asked me to define Graphic Design. It’s tricky. The question is kind of like asking, “What is a doctor?” There are doctors who do routine work and there are innovators, which is a good way to think about it. It’s about telling a story, creating an ambiance, and a personal statement which surpasses the spoken word. It is an avenue for amazingly […]

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Social Made Simple


Social Media Marketing has become one of the most important methods of marketing for small businesses.  At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well.  To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]

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New Team Member: Megan McAninch


The latest addition to the GBS team is Clerical Assistant: Megan McAninch.  She will be assisting with clerical duties related to the web & the training side of our business.  Megan is a Venango Technology Center (Vo-Tech) and  Franklin High School graduate.  Megan is a Microsoft Office Specialist (Expert) in Word, Excel and PowerPoint and is a Certified PC Pro & Certified Desktop Pro Technician.  We […]

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Main Street Resurgence


With the rise of rent at the malls, the exit of large chain stores and competition from online shopping, we continue to see stores move out of malls to lower cost locations. What does this mean to the retail business market? Many rural areas and small towns are experiencing an increase in “mom and pop” businesses. As main streets fill with a variety of places […]

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The Employee Life Cycle…It’s not a Straight Line


In developing career pathways to meet organizational needs, Human Resource Professionals often talk about the “employee life cycle.” In simple terms, that can be described by the following illustration:       While the employee life cycle is often viewed as a straight line, I ask employers to consider how they manage the part of the employee journey that is not in a straight line. […]

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Celebrating Relationships


A business does not succeed solely because of products or location or the services it provides. It succeeds because of the people behind all of those. It’s the people that make the place special, create a connection to the product, and provide quality service. A business succeeds because of relationships.  It’s about trust, collaboration, shared goals and results. It’s about attitude and shared values. At […]

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The Social Media “End Goal”


Your objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]

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Holiday Tips for Small Businesses – To Black Friday and Beyond


The holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]

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Celebrating Small Business


As a marketing company, it’s rewarding to watch our customers’ businesses grow. Every day we work with small and medium-size businesses; primarily several employees to 100. These are our community’s entrepreneurs, providing products and services that grow our local economy. Ten, twenty, fifty, or a hundred of these small and medium-size businesses can have much more economic impact than one company that employs 1000 people. Here […]

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Shop Local – Let’s ALL Live it!


There are two sides to the “shop local” discussion: the business side and the customer side. In a thriving community, the two align. We all want our communities to grow. Customers are driven to the big-box stores and to online options for convenience, price, and because they cannot find what they need locally. They are driven to local businesses for service, problem-solving, and convenience in […]

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