Benefits to Taking Time Off


Studies have shown that people across our country are working longer hours and taking less time off work. Not taking a moment to decompress from your work can often lead to both mental and physical health challenges. That’s why I challenge you to take a break this Independence Day weekend no matter if your position is an employee, manager, or business owner. Time away from […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Maximizing Videos on your WordPress Website


You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website.  Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]

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Social Media Housekeeping Tips


Update your profiles across all of your social media networks to ensure consistent branding.

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The Value of Online Reviews


Despite your best efforts, you’re not going to get a five-star rating from every customer with whom you interact. But you can realize the value in a great rating when you do receive it!

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Four Ways to Generate Quality Social Media Content


Whether you’re new to the social media scene or have been posting and liking from the start, generating new content can sometimes be a struggle.

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Spread the Light


Expressing kindness and compassion doesn’t have to be costly. After surviving a world pandemic, I would like to think we are all working harder to be better humans. As with many things in life, the more you practice kindness and compassion, the easier and more natural it becomes. Here are eight ways to Spread the Light: Give your phone a break and focus on real […]

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A Guide to Using Social Media Photo Captions


Captions for photos on your social media feed can speak volumes about you and your business.

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You can’t FAKE a brand.


Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.

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Finding your Voice


If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]

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