Tips for Effective Telephone Service


Every business still does a great amount of communication over the phone.  Here are Seven Tips for Effective Telephone Service: When the phone rings, set a goal to answer it within 3 rings. Introduce yourself when answering, “Good Morning/Afternoon/Evening and the business name. Your name (Holly) speaking, “How may I help you?” Phone courtesy, when talking always be patient and show gratitude to your customers. […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Choosing an Office/Inventory Space


To start and grow your business, seeing the words “Office Space Available/For Rent” can trigger elation, dread, curiosity, a combination of all three or even that “Aha!” moment in both positive and negative ways. Whether you’re looking to downsize, upgrade, or expand, there are many points to ponder. Take a look at these office space considerations: Downsizing If you’re looking to downsize your company, you’ll want […]

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Every Business is in the “hospitality” Business


How many times have you seen a business state that they are “best in customer service”?  Almost everyone says that.  How many say that they are “best in hospitality”?  Probably zero. We generally categorize our businesses as services (providing services), retail (selling products), and manufacturing/production (making or growing products.)  The federal government lists 20 Industry Sectors grouped under 10 Divisions. These are further broken down […]

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Why Current and Future Companies Need Google Workspace


An overused term and ever-growing company, Google is basically our default option in school, at home and, no more or less, in our work environment. What started as a search engine has now grown into several group-oriented applications. One of these, called Google Workspace (formerly G Suite), is a suite containing 14 apps and 4 subscription plans, and makes starting and running a business easier. […]

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Finding your Voice


If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]

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Making the Best of It


While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.

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Email Marketing Strategy Improvements


How can you make sure that your business stands out among the sea of emails that we all get so often?

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Secrets to Virtual Recruiting


While the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates.   One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors.  From food services to manufacturing and health care, the frustration is the same.  How do we find and hire qualified candidates during […]

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Customer Relationships Need Attention Even in this Pandemic


Restricted shopping, travel and access have severely disrupted your business, it severely disrupted your customers too. As you have been forced to adapt to the impact of the pandemic so have your customers. Under this tumultuous condition the relationship you have with your customers and vice versa can deteriorate. There is a business term called a stranded asset. It refers to an asset that is […]

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