19 Feb, 2021
Making the Best of It
While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.
16 Feb, 2021
Email Marketing Strategy Improvements
How can you make sure that your business stands out among the sea of emails that we all get so often?
27 Jan, 2021
Secrets to Virtual Recruiting
While the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates. One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors. From food services to manufacturing and health care, the frustration is the same. How do we find and hire qualified candidates during […]
16 Dec, 2020
Your 2021 Digital Check-Up
As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.
30 Nov, 2020
Change is Inevitable- Adaptation Isn’t
“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin. Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent. No one […]
27 Oct, 2020
Case Study: Ben Franklin and Jeff Bezos
Franklin and Bezos are separated by centuries but make no mistake they are connected. What connects them? They sought to bring producers and consumers into contact. They utilized a communication channel that already existed: the mail and the Internet. In both cases, the technology was on-hand. Neither manufactured products consumers bought. They were/are in the marketing communications business. The technology (movable type printing press) on […]