Cultivating a Digital Identity


In the age of digital connectivity, establishing a strong presence on social media has become essential for businesses looking to enhance brand awareness. A carefully curated social media strategy not only attracts potential customers but also fosters a sense of community around your brand. To harness the power of platforms like Instagram, X, and Facebook, consider the following key elements. Visual Appeal: The adage “a […]

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Taking Stock of your Stock


As we enter a new year, this is the best time to determine your store’s strengths and weaknesses with an annual inventory check.

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Tips for Effective Telephone Service


Every business still does a great amount of communication over the phone.  Here are Seven Tips for Effective Telephone Service: When the phone rings, set a goal to answer it within 3 rings. Introduce yourself when answering, “Good Morning/Afternoon/Evening and the business name. Your name (Holly) speaking, “How may I help you?” Phone courtesy, when talking always be patient and show gratitude to your customers. […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Choosing an Office/Inventory Space


To start and grow your business, seeing the words “Office Space Available/For Rent” can trigger elation, dread, curiosity, a combination of all three or even that “Aha!” moment in both positive and negative ways. Whether you’re looking to downsize, upgrade, or expand, there are many points to ponder. Take a look at these office space considerations: Downsizing If you’re looking to downsize your company, you’ll want […]

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Every Business is in the “hospitality” Business


How many times have you seen a business state that they are “best in customer service”?  Almost everyone says that.  How many say that they are “best in hospitality”?  Probably zero. We generally categorize our businesses as services (providing services), retail (selling products), and manufacturing/production (making or growing products.)  The federal government lists 20 Industry Sectors grouped under 10 Divisions. These are further broken down […]

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Why Current and Future Companies Need Google Workspace


An overused term and ever-growing company, Google is basically our default option in school, at home and, no more or less, in our work environment. What started as a search engine has now grown into several group-oriented applications. One of these, called Google Workspace (formerly G Suite), is a suite containing 14 apps and 4 subscription plans, and makes starting and running a business easier. […]

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Finding your Voice


If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]

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Making the Best of It


While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.

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Email Marketing Strategy Improvements


How can you make sure that your business stands out among the sea of emails that we all get so often?

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