Engaging With the Community: A Key to Business Success


Integrating and engaging with the local community is crucial for any business. While it’s possible to thrive by simply identifying and fulfilling a need, true success often comes from actively participating in the community. Business owners and managers who genuinely care about their work understand the importance of becoming an integral part of their surroundings. Reaching Out and Building RelationshipsConnecting with your neighbors and participating […]

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People Shop Where They Feel Welcome


You can have the most organized retail environment possible, with the most current stock tastefully displayed. You can lay out your store perfectly to maximize flow and have clear lines of sight on all your most important items. It can be clean as a whistle, fun and engaging, and still fail if only one aspect is being mismanaged: customer service. Nothing is quite as important […]

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Creating an Inviting Atmosphere


Walking into a retail store is an experience that should engage all the senses and leave customers wanting more.

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The Synergy of Shopping Local Year-Round


At its core, the concept of supporting local businesses transcends transactions; it’s about investing in the heartbeat of our communities.

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Taking Stock of your Stock


As we enter a new year, this is the best time to determine your store’s strengths and weaknesses with an annual inventory check.

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Leverage a Supportive Community


Tips for building and fostering your community: 1. Form strategic partnerships, helping each other benefits everyone 2. Post user-generated content, consumers trust consumers 3. Create special offers for “Essential Workers” – show appreciation 4. Donate your time and talent for the greater good (be a community volunteer), It’s heartwarming! ♥️ Customers will be more likely to do business with community-minded organizations and businesses. They will remember […]

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Create a Positive and Optimistic Environment


Always be optimistic and  positive in front of your customers and employees. Focus on building a community not an audience – provide quality content over quantity. Introduce your team, ask questions, share content, use hashtags – be authentic. Engage with your audience. Offer a first-class customer experience. Surround your customers with light-hearted entertainment (especially if they are waiting to get seated or be served). Utilize […]

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Adopt A Customer-First Mindset


Ways to adapt and grow business in the new norm: 1. Communicate what changes you’ve made in your business (changes in the way you are doing business today). Did your business model change? 2. Notify your customers and the general public of your business hours (when you are open), 3. Focus on the customer experience (make it special and something to remember). 4. Help others […]

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COVID-19 Business Assistance


COVID-19 is testing our strength and resiliency. What started out as a bright looking year ahead, has come to a screeching halt for our businesses. Many business owners don’t have the cash in-hand to cover another 30 or 60 days without revenue coming in. They have employee costs, utility and rent or mortgage payments – these expenses didn’t just go away. The COVID-19 virus is […]

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What to Do with Time on Our Hands


Pandemic…crisis…emergency…disaster…every word used to describe COVID-19 raises images of doom, gloom and apocalypse. That’s why I am doing my best to avoid using those words. My attitude (which earned me the nickname “Pollyanna”) is one of a glass half full and there’s always a bright side to look on – even in a situation such as this. Do I experience moments of depression and worry? […]

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