Switching from Output to Input


Burnout is something that all of us deal with, and in a creative field like graphic design or illustration, it can be particularly devastating.

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The Essential Elements of Brand Identity


Many businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]

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You can’t FAKE a brand.


Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.

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Branding a Relationship


When you think of your favorite brands, there is often a very specific relationship that we all have with them.

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Always Keep Learning


Sometimes when we get to a certain level in our development of a skill, we just… stop learning. We stop trying to absorb new information. We stop trying to be better than we were yesterday. We decide that we know enough and sometimes, that even turns into a toxic mentality. Sometimes, that means we look at new styles and trends and look down our noses […]

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Managing Creativity in the “New Normal”


When I returned to my office to work again after having been working, like many of us, from home for 3 months, things were exactly as I had left them. Even my page-a-day PEANUTS desk calendar still had the page from Monday, March 16th at the top. It was a comic of Snoopy on his doghouse writing one of his many far-fetched books. When I […]

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