When it comes to branding, staying in tune with the seasons can have a powerful impact. Each season carries its own mood and energy, and aligning your brand with these shifts helps create a stronger connection with your audience. As the bright greens of summer give way to the warm golds, oranges, and earthy tones of autumn, it’s essential to reflect these changes in your […]
Read MoreShifting focus from output to input is essential for numerous reasons. Not only does it help keep our minds fresh and prevent burnout, but it also plays a crucial role in ensuring our designs and branding remain innovative and relevant. In creative fields, it’s easy to fall into familiar patterns and outdated styles. This challenge spans across all creative mediums, including music, art, and graphic […]
Read MoreColors are more than just visual elements—they’re powerful conveyors of emotion. We often describe feelings in terms of color: green with envy, yellow with fear, or blue with sadness. These associations are rooted in real-world experiences, like how red can symbolize rage because our faces flush when we’re angry. When designing a brand, it’s crucial to consider these emotional connections. Colors tell stories and come […]
Read MoreToday’s world is a vast, interconnected marketplace where your brand is more than just a logo or a tagline – it’s the essence of your business and the perception that customers hold of your company. From the colors you choose to the style of imagery you use, every aspect of your brand’s design plays a crucial role in shaping this perception. In a multi-media world […]
Read MoreThere’s a quote from author Stephen King that I love regarding the act of writing. It goes, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” He elaborates by adding, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” While this […]
Read MoreEvery season has a color palette of its own, and more often than not, nature provides the hues that we associate with each.
Read MoreA new year is the perfect time to reflect on branding strategies and consider whether your current brand identity is still resonating.
Read MoreEvery season and major holiday has some measure of brand association that has worked its way into the public subconscious. Colors, fonts, and design elements that we all tend to associate with a certain time of year.
Read MoreBurnout is something that all of us deal with, and in a creative field like graphic design or illustration, it can be particularly devastating.
Read MoreGenerally speaking, the most successful logos convey to potential customers a concise idea of what they can expect at a glance.
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