Seasonal Colors


Every season has a color palette of its own, and more often than not, nature provides the hues that we associate with each.

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Re-Evaluating Your Brand


A new year is the perfect time to reflect on branding strategies and consider whether your current brand identity is still resonating.

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The Colors of the Season


Every season and major holiday has some measure of brand association that has worked its way into the public subconscious. Colors, fonts, and design elements that we all tend to associate with a certain time of year.

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Switching from Output to Input


Burnout is something that all of us deal with, and in a creative field like graphic design or illustration, it can be particularly devastating.

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The Essential Elements of Brand Identity


Many businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]

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You can’t FAKE a brand.


Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.

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Branding a Relationship


When you think of your favorite brands, there is often a very specific relationship that we all have with them.

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