29 Feb, 2024
Every season has a color palette of its own, and more often than not, nature provides the hues that we associate with each.
29 Jan, 2024
Re-Evaluating Your Brand
A new year is the perfect time to reflect on branding strategies and consider whether your current brand identity is still resonating.
14 Dec, 2023
The Colors of the Season
Every season and major holiday has some measure of brand association that has worked its way into the public subconscious. Colors, fonts, and design elements that we all tend to associate with a certain time of year.
21 Mar, 2022
Switching from Output to Input
Burnout is something that all of us deal with, and in a creative field like graphic design or illustration, it can be particularly devastating.
17 Dec, 2021
Avoiding the Kitchen Sink Logo
Generally speaking, the most successful logos convey to potential customers a concise idea of what they can expect at a glance.
1 Nov, 2021
Thinking in Black & White
When digital designing became the norm back in the 90’s, many graphic designers succumbed to the temptation to lean heavily into all of the advantages of the tools at our disposal. Suddenly, making a logo became a much different process without stat cameras, waxers, x-acto knives and paste-ups. We had early versions of Adobe Photoshop and Illustrator at our disposal and with them, access to […]
24 Sep, 2021
The Essential Elements of Brand Identity
Many businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]
30 Aug, 2021
Lack of brand synergy from medium to medium can do subtle, long-term damage to the way your company is perceived.
25 May, 2021
You can’t FAKE a brand.
Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
20 Jan, 2021
Branding a Relationship
When you think of your favorite brands, there is often a very specific relationship that we all have with them.