3 Feb, 2025
Managing Creative Burnout
Creative burnout—we’ve all been there. You’re staring at a blank page, an empty canvas, or a blinking cursor, and the inspiration just doesn’t come. It’s frustrating, especially when creativity is such a big part of what you do. But burnout isn’t the end of the road; it’s just a sign that you need to hit pause and recalibrate. Let’s dive into how setting smaller goals, […]
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30 Jan, 2025
Knowing what to leave out
The primary purpose of graphic design is storytelling. In the case of corporate branding, particularly through a logo, that story centers on the identity and essence of a company. Crafting a visual brand identity is no simple task. One of the most significant challenges a designer faces is determining not just what to include, but also what to leave out. Striking this balance and finding […]
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2 Dec, 2024
Navigating the Changing Landscape of Social Media
Branding is a cornerstone of business success, and effective management can often mean the difference between fleeting recognition and lasting impact. In today’s fast-evolving digital world, a crucial part of this management lies in adapting to the shifting dynamics of social media. Over the past few years, the social media landscape has undergone significant upheaval. Twitter rebranded as X, and in the wake of corporate […]
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1 Nov, 2024
Designing for Longevity
As a graphic designer, staying updated on current trends is essential. Knowing what’s popular helps inspire fresh designs, logos, and branding that resonate with today’s audience. You want your work to feel modern, and your clients’ brands to remain relevant. However, while trends can guide innovation, it’s important to ground your designs in timeless fundamentals. Building on classic design principles ensures that your work won’t […]
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1 Oct, 2024
Seasonal Design: Capturing the Essence of Autumn in Your Branding
When it comes to branding, staying in tune with the seasons can have a powerful impact. Each season carries its own mood and energy, and aligning your brand with these shifts helps create a stronger connection with your audience. As the bright greens of summer give way to the warm golds, oranges, and earthy tones of autumn, it’s essential to reflect these changes in your […]
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1 Aug, 2024
Staying Fresh: The Importance of Input in Creative Work
Shifting focus from output to input is essential for numerous reasons. Not only does it help keep our minds fresh and prevent burnout, but it also plays a crucial role in ensuring our designs and branding remain innovative and relevant. In creative fields, it’s easy to fall into familiar patterns and outdated styles. This challenge spans across all creative mediums, including music, art, and graphic […]
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1 Jul, 2024
Learning New Skills
Learning new skills at any age is a fantastic way to keep your mind sharp and expand your world in unexpected ways.
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1 Jun, 2024
The Emotions of Color
Colors are more than just visual elements—they’re powerful conveyors of emotion. We often describe feelings in terms of color: green with envy, yellow with fear, or blue with sadness. These associations are rooted in real-world experiences, like how red can symbolize rage because our faces flush when we’re angry. When designing a brand, it’s crucial to consider these emotional connections. Colors tell stories and come […]
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1 May, 2024
Design Integration: Maintaining Your Brand Across All Media
Today’s world is a vast, interconnected marketplace where your brand is more than just a logo or a tagline – it’s the essence of your business and the perception that customers hold of your company. From the colors you choose to the style of imagery you use, every aspect of your brand’s design plays a crucial role in shaping this perception. In a multi-media world […]
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1 Apr, 2024
Switching to “Input” mode
There’s a quote from author Stephen King that I love regarding the act of writing. It goes, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” He elaborates by adding, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” While this […]
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