Social Made Simple


Social Media Marketing has become one of the most important methods of marketing for small businesses.  At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well.  To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]

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Share Your Photos on Flickr


Flickr was around before ‘social media’ was even a buzz word. Flickr is a photo sharing platform and social network where users upload photos for others to see. It’s more focused on the art of photography than any other social media platform. Flickr is a great place to store all of your images online. The free version allows you to store up to 1,000 images, […]

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Capturing an Audience On-the-Move


Your audience is on-the-move – literally. Nearly half of all Facebook users are accessing the site with a mobile device; it’s right in their pocket, so they are also viewing more often. With this number growing, it’s increasingly important that your entire online presence is mobile friendly. If not, you may be missing half your potential audience! Here are some tips: Use graphics, photos and […]

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The Social Media “End Goal”


Your objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]

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Holiday Tips for Small Businesses – To Black Friday and Beyond


The holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]

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The Power of Social Sharing


Social media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]

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Viewing Multiple Emails On Your Smartphone


Wouldn’t it be easiest to check email on-the-go? From Gmail to Outlook (if you have it) you can view your email online on your smartphone. And wouldn’t it be nice to have all your tasks, due dates and appointments for the week laid out in one place that’s easily modifiable? While many of us use a physical calendar, several online email apps provide you with […]

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Be A Social Media Champion


Your personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]

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6 Types of Social Media Content that Drive Engagement


Social Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]

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