4 Do’s and Don’ts of Social Media Marketing


Most small businesses and organizations are unsure of how to use social media to connect with existing and potential clients or supporters. Even if their leadership and staff use social platforms personally, they probably don’t know how to use it for professional pages. Here are some basic Do’s and Don’ts to get you started. DO: Have a plan before you start and create measurable goals […]

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Resolve to Be Better in 2020


As we end one year and begin both a new year and a new decade, let’s all resolve to be more positive on social media in 2020. The world is filled with enough contention and negativity without multiplying it on social media. These serve only to magnify and expand the effects on even more people. It can also affect our personal, supporter and client relationships. […]

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Merry Christmas from ALL of US!


To allow our staff some time to celebrate Christmas with loved ones, the GBS office will be closed from Noon on Tuesday, December 24th through the 26th. We will be back in the office on Friday, December 27th. Holly, Linda and the entire GBS team wish you a Very Merry Christmas!  

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Social Made Simple


Social Media Marketing has become one of the most important methods of marketing for small businesses.  At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well.  To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]

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Share Your Photos on Flickr


Flickr was around before ‘social media’ was even a buzz word. Flickr is a photo sharing platform and social network where users upload photos for others to see. It’s more focused on the art of photography than any other social media platform. Flickr is a great place to store all of your images online. The free version allows you to store up to 1,000 images, […]

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Capturing an Audience On-the-Move


Your audience is on-the-move – literally. Nearly half of all Facebook users are accessing the site with a mobile device; it’s right in their pocket, so they are also viewing more often. With this number growing, it’s increasingly important that your entire online presence is mobile friendly. If not, you may be missing half your potential audience! Here are some tips: Use graphics, photos and […]

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The Social Media “End Goal”


Your objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]

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Holiday Tips for Small Businesses – To Black Friday and Beyond


The holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]

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The Power of Social Sharing


Social media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]

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