Reach vs. Impressions vs. Engagement: What’s the Difference?
If you’ve ever peeked at your social media analytics, you’ve probably come across terms like reach, impressions, and engagement. They sound similar, and it’s easy to lump them together, but they each measure something different. Knowing what they mean can help you figure out what’s working, what’s not, and where to focus your efforts. Let’s break them down. Reach is simply the number of different […]
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