Leverage a Supportive Community


Tips for building and fostering your community: 1. Form strategic partnerships, helping each other benefits everyone 2. Post user-generated content, consumers trust consumers 3. Create special offers for “Essential Workers” – show appreciation 4. Donate your time and talent for the greater good (be a community volunteer), It’s heartwarming! ♥️ Customers will be more likely to do business with community-minded organizations and businesses. They will remember […]

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Produce a Valuable Video Update


Here are 3 ideas on how you can keep your customers informed using video in your Social Media Marketing: Product and/or service demonstrations Customer testimonials Social distancing guidelines and new safety procedures. It doesn’t have to be complicated – Keep it Simple. Create a positive and optimistic environment in your video marketing. 💛💙 Written by Blog Contributor: Holly L. Gibbons

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Create a Positive and Optimistic Environment


Always be optimistic and  positive in front of your customers and employees. Focus on building a community not an audience – provide quality content over quantity. Introduce your team, ask questions, share content, use hashtags – be authentic. Engage with your audience. Offer a first-class customer experience. Surround your customers with light-hearted entertainment (especially if they are waiting to get seated or be served). Utilize […]

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Adopt A Customer-First Mindset


Ways to adapt and grow business in the new norm: 1. Communicate what changes you’ve made in your business (changes in the way you are doing business today). Did your business model change? 2. Notify your customers and the general public of your business hours (when you are open), 3. Focus on the customer experience (make it special and something to remember). 4. Help others […]

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Free Skills Training from GBS


GBS is pleased to announce that it has entered into an agreement with Rescare, the service provider for Northwest PA Job Connect to offer free skills training to employees and clients of GBS. This agreement gives Gibbons’ clients free, unlimited access to over 8,000 online skills training courses. GBS’s role is to act as administrator, providing access to the system and setting up usernames and […]

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COVID-19 Business Assistance


COVID-19 is testing our strength and resiliency. What started out as a bright looking year ahead, has come to a screeching halt for our businesses. Many business owners don’t have the cash in-hand to cover another 30 or 60 days without revenue coming in. They have employee costs, utility and rent or mortgage payments – these expenses didn’t just go away. The COVID-19 virus is […]

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Hashtags in Instagram are NOT Optional


Using hashtags can help you increase followers and help you get more engagement on your Instagram account. Instagram allows you add up to 30 hashtags on each post. I personally recommend somewhere in the middle – 15. Some different types of hashtags are: Branded hashtags (a branded hashtag is a hashtag unique to your business. It can be as simple as a company name or […]

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COVID-19 Statement


Gibbons Business Solutions, LLC, continues to serve our clients through the COVID-19 crisis. Our team is working remotely, which allows us to help keep the wheels of business turning (as much as possible) for our clients during this challenging time. The safety of our team, clients and vendors is paramount, followed by the welfare of your business. Please note that the GBS office is closed […]

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Happiness is a choice


Happiness is a choice.  Here are some ideas to get you moving in the right direction towards being a “Happier You”: 1. If you don’t like your life, change it.  Take control. There is really nobody holding you back but you. 2. Be generous. Happy people are giving of both their time and resources. Volunteer and be part of something bigger. Make a difference! 3. […]

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4 Do’s and Don’ts of Social Media Marketing


Most small businesses and organizations are unsure of how to use social media to connect with existing and potential clients or supporters. Even if their leadership and staff use social platforms personally, they probably don’t know how to use it for professional pages. Here are some basic Do’s and Don’ts to get you started. DO: Have a plan before you start and create measurable goals […]

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