An “Online Business Listing” is anywhere you have your business online (i.e.., Google My Business, company website, social media sites, Yelp, chamber, and other professional listings). Always keep your business hours updated across all your online business listings. There is nothing more frustrating for customers than going to a place of business and the google listing, website or social media says you are open, but you […]
Read MoreYou no longer need to take a class to turn on a camera. They are everywhere, and the best camera is the one that is with you…your cell phone! This article will cover the basics of creating a great image for your website, to post on social media, or wherever else you would like to express your ideas. Composition, stabilization and lighting, can help you […]
Read MoreTips for building and fostering your community: 1. Form strategic partnerships, helping each other benefits everyone 2. Post user-generated content, consumers trust consumers 3. Create special offers for “Essential Workers” – show appreciation 4. Donate your time and talent for the greater good (be a community volunteer), It’s heartwarming! ♥️ Customers will be more likely to do business with community-minded organizations and businesses. They will remember […]
Read MoreHere are 3 ideas on how you can keep your customers informed using video in your Social Media Marketing: Product and/or service demonstrations Customer testimonials Social distancing guidelines and new safety procedures. It doesn’t have to be complicated – Keep it Simple. Create a positive and optimistic environment in your video marketing. 💛💙 Written by Blog Contributor: Holly L. Gibbons
Read MoreAlways be optimistic and positive in front of your customers and employees. Focus on building a community not an audience – provide quality content over quantity. Introduce your team, ask questions, share content, use hashtags – be authentic. Engage with your audience. Offer a first-class customer experience. Surround your customers with light-hearted entertainment (especially if they are waiting to get seated or be served). Utilize […]
Read MoreWays to adapt and grow business in the new norm: 1. Communicate what changes you’ve made in your business (changes in the way you are doing business today). Did your business model change? 2. Notify your customers and the general public of your business hours (when you are open), 3. Focus on the customer experience (make it special and something to remember). 4. Help others […]
Read MoreGBS is pleased to announce that it has entered into an agreement with Rescare, the service provider for Northwest PA Job Connect to offer free skills training to employees and clients of GBS. This agreement gives Gibbons’ clients free, unlimited access to over 8,000 online skills training courses. GBS’s role is to act as administrator, providing access to the system and setting up usernames and […]
Read MoreCOVID-19 is testing our strength and resiliency. What started out as a bright looking year ahead, has come to a screeching halt for our businesses. Many business owners don’t have the cash in-hand to cover another 30 or 60 days without revenue coming in. They have employee costs, utility and rent or mortgage payments – these expenses didn’t just go away. The COVID-19 virus is […]
Read MoreUsing hashtags can help you increase followers and help you get more engagement on your Instagram account. Instagram allows you add up to 30 hashtags on each post. I personally recommend somewhere in the middle – 15. Some different types of hashtags are: Branded hashtags (a branded hashtag is a hashtag unique to your business. It can be as simple as a company name or […]
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