The Synergy of Shopping Local Year-Round


At its core, the concept of supporting local businesses transcends transactions; it’s about investing in the heartbeat of our communities.

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Cultivating a Digital Identity


In the age of digital connectivity, establishing a strong presence on social media has become essential for businesses looking to enhance brand awareness. A carefully curated social media strategy not only attracts potential customers but also fosters a sense of community around your brand. To harness the power of platforms like Instagram, X, and Facebook, consider the following key elements. Visual Appeal: The adage “a […]

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The Gift of Giving


The holiday season is a time for joy, celebration, and reflection, giving us the chance to express gratitude for the blessings in our lives. One meaningful way to embody the spirit of the season is by giving back to our communities. By doing so, we not only contribute to the well-being of those around us but also shape our own identity. And for businesses, how […]

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Event Promotion Tactics


You’ve picked a date, place, and time for an event to promote your business or organization, but how will you get your customers to attend? Here are some important tactics to consider when promoting your next special event to ensure a successful experience for both your business or organization and your target audience. Know your audience A key element of making an event a success […]

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Tips for Effective Telephone Service


Every business still does a great amount of communication over the phone.  Here are Seven Tips for Effective Telephone Service: When the phone rings, set a goal to answer it within 3 rings. Introduce yourself when answering, “Good Morning/Afternoon/Evening and the business name. Your name (Holly) speaking, “How may I help you?” Phone courtesy, when talking always be patient and show gratitude to your customers. […]

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Benefits to Taking Time Off


Studies have shown that people across our country are working longer hours and taking less time off work. Not taking a moment to decompress from your work can often lead to both mental and physical health challenges. That’s why I challenge you to take a break this Independence Day weekend no matter if your position is an employee, manager, or business owner. Time away from […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Maximizing Videos on your WordPress Website


You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website.  Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]

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Building the Best Team


I often hear the phrase, “Teamwork makes the dream work!”  The more I let those words sink in a little bit, the more I start to believe in the truth of this saying, especially with the team that I’ve been lucky enough to work with at Gibbons Business Solutions.  While the focus of GBS is helping business-to-business companies better leverage the Internet to grow their […]

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Let’s Come Together and Celebrate 2022!


Philosopher Immanuel Kant once said, “The nice thing about living in a small town is that if you don’t know what you’re doing, someone else does.”  My teenage self would probably tell you that this is certainly true, but far less than ideal.  But, as I’ve aged, I’ve come to realize the heart of this statement.  People in small towns look out for one another.  […]

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