Your objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read MoreThe holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]
Read MoreTime management is often one of the trickiest balls to juggle as a graphic designer. Most days, you find yourself with multiple projects that need to be brought to completion, often at the same time. That’s where it becomes beneficial to work on your own time management skills. Creatively, shifting gears from one project to another and back again to satisfy the needs of multiple clients […]
Read MoreAs a marketing company, it’s rewarding to watch our customers’ businesses grow. Every day we work with small and medium-size businesses; primarily several employees to 100. These are our community’s entrepreneurs, providing products and services that grow our local economy. Ten, twenty, fifty, or a hundred of these small and medium-size businesses can have much more economic impact than one company that employs 1000 people. Here […]
Read MoreSo, pretty much anyone over the age of 40 likely remembers watching movies on analog tv years ago. I’m talking about back in the days of big, heavy, boxy tv’s before digital widescreen and flatscreen TV’s became the standard. If so, you might remember watching a movie and, as the film wound down towards the ending, the picture would suddenly become oddly stretched. Actors heads […]
Read MoreGraphic Designers are no different than any other kind of creative person. Like musicians, painters, writers and everyone else, sometimes we find ourselves with a deliverable and a deadline and a blank digital canvas. And just like writer’s block, there are few things as terrifying as staring at that blank screen and having NO ideas. So, here are a few tips and tricks that I’ve […]
Read MoreThere are two sides to the “shop local” discussion: the business side and the customer side. In a thriving community, the two align. We all want our communities to grow. Customers are driven to the big-box stores and to online options for convenience, price, and because they cannot find what they need locally. They are driven to local businesses for service, problem-solving, and convenience in […]
Read MoreIt’s that “special” time of year again…when many HR Managers, CEOs, and CFOs receive a call from their broker confirming a rate increase for their employee benefit plan. Employers and brokers alike roll up their sleeves to begin the task of reviewing benefits – looking for creative ways to keep up with the ever-increasing cost of health care. With employee retention in mind, I offer […]
Read MoreGraphic Design is the behind-the-scenes art of combining words and images in dynamic and distinct ways. When we tackle graphic design here at GBS, our job is to give each of our clients a unique and personal brand that is consistent across all forms of media. Doing that entails logos, promotional images, business cards, flyers, and everything else print or digital used in marketing the […]
Read MoreSocial media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
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