Social media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
Read MoreWhen you think of word processors, I’m sure that Microsoft Word or Google Docs comes to mind first. They are easy-to-use and have plenty of options to create any kind of document you’d like. However, maybe sometimes you get so worked up about what a document is going to look like, that you can’t concentrate on the actual words that need to go into it. […]
Read MoreWouldn’t it be easiest to check email on-the-go? From Gmail to Outlook (if you have it) you can view your email online on your smartphone. And wouldn’t it be nice to have all your tasks, due dates and appointments for the week laid out in one place that’s easily modifiable? While many of us use a physical calendar, several online email apps provide you with […]
Read MoreOver the years, I have had countless discussions with business leaders and CEO’s who have asked me how to improve their workplace culture or increase employee morale. What comes to mind as I begin to ask questions about their workforce is, what is the “energy” of the workforce? I’m not talking about the metrics and data that can be documented on a spreadsheet, like turnover, […]
Read MoreYour personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]
Read MoreIt seems that in digital marketing, social media has become king. Nearly every business has a Facebook page, with Twitter and Instagram being almost as prevalent. Snapchat, too, is starting to gain traction for businesses. If you Google “Tips for marketing on [insert social media site here]”, you will find thousands of articles with tips that will draw followers, likes, and customers. However, it’s important […]
Read MoreSocial Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]
Read MoreHaving trouble getting started when it comes to the Twitterverse? This once 40 and now 280-character platform is used to get to the point quickly and loudly with words, images, and videos. Below are some quick tips to understand how to make your tweets count. Tweet daily: Really, this goes for any social media account you may use. If you don’t look active, you’ll lose […]
Read MoreBefore you ask, no, I don’t mean electrically. We’re not trying to prevent a build-up of static here, even if shocking everything you touch is incredibly annoying. The type of grounding we’re talking about is spiritual grounding. Running a business can be incredibly stressful – it comes with the job. Depending on your occupation, you likely experience stress at least occasionally. Some people thrive under […]
Read MoreStudies show that practicing gratitude changes how your brain functions. It even lowers depression levels for those who suffer from chronic depression. But it does take practice; it’s especially difficult to be thankful when things get overwhelming and times are stressful. When things are going wrong is when we most need a gratitude boost. Making a gratitude jar can help. Include the family. Write thankful […]
Read More
