A Guide to Using Social Media Photo Captions
Captions for photos on your social media feed can speak volumes about you and your business.
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You can’t FAKE a brand.
Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
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Finding your Voice
If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]
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Making the Best of It
While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.
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Email Marketing Strategy Improvements
How can you make sure that your business stands out among the sea of emails that we all get so often?
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Secrets to Virtual Recruiting
While the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates. One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors. From food services to manufacturing and health care, the frustration is the same. How do we find and hire qualified candidates during […]
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Branding a Relationship
When you think of your favorite brands, there is often a very specific relationship that we all have with them.
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Customer Relationships Need Attention Even in this Pandemic
Restricted shopping, travel and access have severely disrupted your business, it severely disrupted your customers too. As you have been forced to adapt to the impact of the pandemic so have your customers. Under this tumultuous condition the relationship you have with your customers and vice versa can deteriorate. There is a business term called a stranded asset. It refers to an asset that is […]
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Online Business Listings Tell Your Story
An “Online Business Listing” is anywhere you have your business online (i.e.., Google My Business, company website, social media sites, Yelp, chamber, and other professional listings). Always keep your business hours updated across all your online business listings. There is nothing more frustrating for customers than going to a place of business and the google listing, website or social media says you are open, but you […]
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Your 2021 Digital Check-Up
As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.
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