Brand Synergy
Lack of brand synergy from medium to medium can do subtle, long-term damage to the way your company is perceived.
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2021 IS YOUR WORKFORCE FEELING DISENGAGED?
Since the beginning of the Covid-19 pandemic, I have been watching the gradual downhill slide of workforce engagement across all industries and sectors. This change in the workforce is palpable and is not one that has been beneficial to employers or employees. What has happened to cause this season of discontentment? 2020 left management teams and HR professionals scrambling to keep up with the everchanging […]
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The Value of Online Reviews
Despite your best efforts, you’re not going to get a five-star rating from every customer with whom you interact. But you can realize the value in a great rating when you do receive it!
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Four Ways to Generate Quality Social Media Content
Whether you’re new to the social media scene or have been posting and liking from the start, generating new content can sometimes be a struggle.
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Spread the Light
Expressing kindness and compassion doesn’t have to be costly. After surviving a world pandemic, I would like to think we are all working harder to be better humans. As with many things in life, the more you practice kindness and compassion, the easier and more natural it becomes. Here are eight ways to Spread the Light: Give your phone a break and focus on real […]
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A Guide to Using Social Media Photo Captions
Captions for photos on your social media feed can speak volumes about you and your business.
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You can’t FAKE a brand.
Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
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Finding your Voice
If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]
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Making the Best of It
While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.
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Email Marketing Strategy Improvements
How can you make sure that your business stands out among the sea of emails that we all get so often?
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