5 Nov, 2021
Every Business is in the “hospitality” Business
How many times have you seen a business state that they are “best in customer service”? Almost everyone says that. How many say that they are “best in hospitality”? Probably zero. We generally categorize our businesses as services (providing services), retail (selling products), and manufacturing/production (making or growing products.) The federal government lists 20 Industry Sectors grouped under 10 Divisions. These are further broken down […]
Read More
1 Nov, 2021
Thinking in Black & White
When digital designing became the norm back in the 90’s, many graphic designers succumbed to the temptation to lean heavily into all of the advantages of the tools at our disposal. Suddenly, making a logo became a much different process without stat cameras, waxers, x-acto knives and paste-ups. We had early versions of Adobe Photoshop and Illustrator at our disposal and with them, access to […]
Read More
25 Oct, 2021
Why Current and Future Companies Need Google Workspace
An overused term and ever-growing company, Google is basically our default option in school, at home and, no more or less, in our work environment. What started as a search engine has now grown into several group-oriented applications. One of these, called Google Workspace (formerly G Suite), is a suite containing 14 apps and 4 subscription plans, and makes starting and running a business easier. […]
Read More
11 Oct, 2021
Diversity and Inclusion – It is a Culture Thing
While HR professionals understand that Diversity, Equality, and Inclusion is more than just a policy statement, getting the entire organization to embrace, not just talk about it, takes thought, planning and training. In face of the “resignation tsunami,” employers who have created initiatives around diversity and inclusion are finding tangible results for attracting and retaining staff. My tips for a successful DEI program include: Engaging […]
Read More
4 Oct, 2021
Welcome to the GBS Team Amber Chisholm
Hi everyone! My name is Amber Chisholm, and I am a new blog writer for Gibbons Business Solutions, LLC. I’ve lived in PA all my life and, at this point, taking in all that life has to offer is most important to me. Through recording my adventures, writing is something that has blossomed in me over the years and caused me to expand my voice and […]
Read More
30 Sep, 2021
The Impact of the Pandemic on Small Businesses.
The impact of the pandemic on small businesses has been enormous. It radically changed business operating procedures, planning, and investment. The good news is that those who endured have shown themselves to be resilient, innovative, and adaptive. Those who adapted, scaled back, and hunkered down now face another challenge: a labor shortage. The reasons for this situation are manifold, but, whatever the case, businesses must […]
Read More
24 Sep, 2021
The Essential Elements of Brand Identity
Many businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]
Read More
13 Sep, 2021
Take Time Off
Most of us need time off to recharge the batteries, clear our minds, and get energized. Taking time off to wind down will help you avoid job burnout and health issues. But having a healthy work/life balance can be a struggle for many of us. 5 benefits of taking time off from work: Breaks can make you more Productive. Even short weekend getaways can […]
Read More
30 Aug, 2021
Brand Synergy
Lack of brand synergy from medium to medium can do subtle, long-term damage to the way your company is perceived.
Read More
16 Aug, 2021
2021 IS YOUR WORKFORCE FEELING DISENGAGED?
Since the beginning of the Covid-19 pandemic, I have been watching the gradual downhill slide of workforce engagement across all industries and sectors. This change in the workforce is palpable and is not one that has been beneficial to employers or employees. What has happened to cause this season of discontentment? 2020 left management teams and HR professionals scrambling to keep up with the everchanging […]
Read More
