Social Media Housekeeping Tips
Update your profiles across all of your social media networks to ensure consistent branding.
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A Growth Mindset in 2022
Now that 2022 is here, a fresh outlook has emerged for many. This new mindset includes appreciation for another day/year of life, the concept of new beginnings, and even self-reflection.
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Let’s Come Together and Celebrate 2022!
Philosopher Immanuel Kant once said, “The nice thing about living in a small town is that if you don’t know what you’re doing, someone else does.” My teenage self would probably tell you that this is certainly true, but far less than ideal. But, as I’ve aged, I’ve come to realize the heart of this statement. People in small towns look out for one another. […]
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Avoiding the Kitchen Sink Logo
Generally speaking, the most successful logos convey to potential customers a concise idea of what they can expect at a glance.
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Choosing an Office/Inventory Space
To start and grow your business, seeing the words “Office Space Available/For Rent” can trigger elation, dread, curiosity, a combination of all three or even that “Aha!” moment in both positive and negative ways. Whether you’re looking to downsize, upgrade, or expand, there are many points to ponder. Take a look at these office space considerations: Downsizing If you’re looking to downsize your company, you’ll want […]
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Creating a Work-Life Balance
As the weather gets colder and the ground starts to turn white, plans for thriving in the Fall and Winter seasons seem to be changing year by year, especially now that hiring/working rates have increased, and therefore our jobs often become a bigger part of our lives than before; sometimes, as they often say, our jobs ARE our lives. Working professionals – whether they work […]
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Thanksgiving Gratitude
As we celebrate Thanksgiving this week, I can’t help but feel a profound sense of gratitude as I reflect on life over the past year. This season of life has brought many challenges associated with my aging parents. As I have watched them struggle with their health this year, I’ve been so proud to see my family band together in ways that I would have […]
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Every Business is in the “hospitality” Business
How many times have you seen a business state that they are “best in customer service”? Almost everyone says that. How many say that they are “best in hospitality”? Probably zero. We generally categorize our businesses as services (providing services), retail (selling products), and manufacturing/production (making or growing products.) The federal government lists 20 Industry Sectors grouped under 10 Divisions. These are further broken down […]
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Thinking in Black & White
When digital designing became the norm back in the 90’s, many graphic designers succumbed to the temptation to lean heavily into all of the advantages of the tools at our disposal. Suddenly, making a logo became a much different process without stat cameras, waxers, x-acto knives and paste-ups. We had early versions of Adobe Photoshop and Illustrator at our disposal and with them, access to […]
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Why Current and Future Companies Need Google Workspace
An overused term and ever-growing company, Google is basically our default option in school, at home and, no more or less, in our work environment. What started as a search engine has now grown into several group-oriented applications. One of these, called Google Workspace (formerly G Suite), is a suite containing 14 apps and 4 subscription plans, and makes starting and running a business easier. […]
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