Social Media Housekeeping Tips

As we begin a new year, now is a perfect time to do a little social media housekeeping. I recommend marking your calendar each January and July to set aside some time to perform these simple tasks to push your social media strategy forward and to keep your accounts performing like well-oiled machines.

Here are my go-to housekeeping tips:

Update your profiles across all of your social media networks to ensure consistent branding. Make sure that your hours of operation are correct if you may have changed them to reflect holiday schedules or staffing shortages. Take a close look at your bio to make sure that it still accurately reflects your business. Comb through each profile and make the adjustments as necessary.

Remove inactive followers from your business profiles. By removing accounts that are no longer or are infrequently active, you’re giving other followers a better chance of seeing your content. As a result, your engagement rate will go up in the new year.

Review your hashtag lists. Having a note on your phone with hashtags you love to use (or having them handy in a scheduling tool) can make life a lot easier, but it also makes it easier to forget to change them up. Research your existing hashtags to see if they’re still reaching the right audience; and use your research to find some new ones to use as well.

Unfollow your competitors. Yep, you read that right. Nothing kills social media creativity more than seeing what others in your industry are doing (or not doing) well. Fill your feed with content that brings you joy and content that you can share to your audience base. You can always do a periodic check in on competitor accounts, but constant comparison never serves anyone in a positive manner.

Plan more this year. Commit to a social media schedule in the new year. Whether you post once a week or once a day, shoot for consistency and keep track of your progress and results. Use new features more often such as Reels or plan to add more video content into your mix. Plan out how you can actively engage your social media audience in each platform whether it’s by Instagram Story Polls or by asking your users to engage by answering a question on Facebook or Twitter.

These tips can help you immediately but can also be a good reminder when your social media is becoming stagnant throughout the year. From the outside, social media can sometimes look pretty intimidating, but remember to tidy up, plan, be consistent, and be flexible. It’s great advice for your social channels and maybe for life in general!

Written by Blog Contributor: Jennifer Hicks