What does it take to be successful – as a business, as an employer, as an employee? There are two essential elements: 1) constantly strive to be better at what you do and 2) be “present”. The most successful people are open to opportunities for growth, are consistent and reliable, and focus on their goals and objectives. A business succeeds when it is driven by […]
Read MoreEvery designer has a style – a recognizable set of elements that makes their work recognizable as theirs; a certain way they balance type and graphic icons; a certain way they design graphic elements; such a recognizable look to their designs that those who know their work can look at it and say “That’s them, alright!” I know as a designer that I do. I […]
Read MoreIf you have been recruiting for very long, you may have made what I affectionately refer to as a “wild card” hire. This is a candidate who does not check all the boxes in the job posting or job description. However, what they possess resonates with you at an intuitive level. Your gut tells you they have the intellect, passion, motivation and behavior to learn […]
Read MoreSocial Media Marketing has become one of the most important methods of marketing for small businesses. At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well. To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]
Read More“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas A. Edison At the end of my working life, my greatest joy is mentoring young people. In them, I am reminded of my younger self – at 15, 21, 30… I see their promise. I see their great strengths and hope. Like me, they will fail to see […]
Read MoreWhen working on a brand design over an extended period, it becomes inevitable that change will eventually need to happen. Sometimes this is a sweeping change involving a complete re-branding. Redesigning logos and branding elements from scratch with an eye on complete reinvention. This is a strategy employed best when the old brand simply didn’t work; the logo never connected with its intended target, the message was muddy, unclear and, as […]
Read MoreThe latest addition to the GBS team, completing an intern requirement, is Video Production/Editor: Colton Miller. Colton recently graduated from IUP in Communications Media. He is enjoying learning from co-owner and 40-year Video Producer: Linda Henderson. Welcome to the team Colton! www.gbswebservices.com #NewTeamMember #GBS #GBSIntern #VideoProduction
Read MoreIf you spend more than 10 minutes in a conversation with today’s business leaders and ask them to identify their top challenges, I am willing to bet that hiring qualified employees will be in their top five. As business leaders, we have experienced many changes in the employment market. Some of you may recall years when recruiting was uncomplicated and qualified candidates outnumbered the available […]
Read MoreWhat is your business culture? It’s the personality of your company (whether that’s online, providing a service, or in a storefront) and part of your brand. What do your employees and customers experience with your business? How does it feel to be a part of what you do? Are you more formal or creative? Are you specialized or eclectic? Is your business fast-paced or relaxed? […]
Read MoreThe latest addition to the GBS team is Clerical Assistant: Megan McAninch. She will be assisting with clerical duties related to the web & the training side of our business. Megan is a Venango Technology Center (Vo-Tech) and Franklin High School graduate. Megan is a Microsoft Office Specialist (Expert) in Word, Excel and PowerPoint and is a Certified PC Pro & Certified Desktop Pro Technician. We […]
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