You can’t FAKE a brand.
A solid graphic designer can create for you any kind of brand identity you want to project to your potential customers. Using all of the tools at their disposal, designers can use color, form, font, and more to convey a multitude of messages to the world.
Thoughtful. Responsible. Caring. Friendly. Quirky. Reserved. Energetic. Solemn. With the right combination of elements and a consistent message of brand identity, a good graphic designer can show the world exactly what your company is at its core.
So long as that message is honest, that is.
Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company. Like a fake laugh at an awkward party, few things are as off-putting as a corporate brand that runs in direct opposition to the actual corporate culture.
When working to build your brand, make sure that your company projects the message you want to be seen. Be the company you want your clients to visit, otherwise, all the solid and brand-focused design in the world won’t hold up to customer scrutiny.
Written by Blog Contributor: Dee Fish