Your audience is on-the-move – literally. Nearly half of all Facebook users are accessing the site with a mobile device; it’s right in their pocket, so they are also viewing more often. With this number growing, it’s increasingly important that your entire online presence is mobile friendly. If not, you may be missing half your potential audience! Here are some tips: Use graphics, photos and […]
Read MoreYour objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read MoreThe holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]
Read MoreGraphic Design is the behind-the-scenes art of combining words and images in dynamic and distinct ways. When we tackle graphic design here at GBS, our job is to give each of our clients a unique and personal brand that is consistent across all forms of media. Doing that entails logos, promotional images, business cards, flyers, and everything else print or digital used in marketing the […]
Read MoreSocial media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
Read MoreWouldn’t it be easiest to check email on-the-go? From Gmail to Outlook (if you have it) you can view your email online on your smartphone. And wouldn’t it be nice to have all your tasks, due dates and appointments for the week laid out in one place that’s easily modifiable? While many of us use a physical calendar, several online email apps provide you with […]
Read MoreYour personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]
Read MoreSocial Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]
Read MoreHaving trouble getting started when it comes to the Twitterverse? This once 40 and now 280-character platform is used to get to the point quickly and loudly with words, images, and videos. Below are some quick tips to understand how to make your tweets count. Tweet daily: Really, this goes for any social media account you may use. If you don’t look active, you’ll lose […]
Read MoreSocial Media provides an opportunity to know others. As we connect with friends and family we see what they are doing, the things they view as important, and we may learn new things about their personalities – hopefully all positive. Our consistency in how we present ourselves to the world sends an important message. It may give us pause if our friends, family or acquaintances […]
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