Blurry, fuzzy, badly cropped images might not seem like a big deal, but on social media, they can really hurt your brand. People scroll fast, and if your post looks fuzzy or low-quality, they’re likely to just keep going. First impressions matter, and a clear, sharp image goes a long way. If your logo looks stretched out, your photo is pixelated, or your graphic just […]
Read MoreIf you’ve ever scrolled through your feed and seen a rainbow of heart emojis, you’re not alone in wondering, What’s the difference between 💛 and 💚 anyway? While they all shout “LOVE!” in their own way, each colored heart has its own little vibe. And yes, the color does matter (sort of). ❤️ Red is the classic: true love, passion, BFFs, or your dog. It’s […]
Read MoreOnline consumers are bombarded with advertisements and promotions from every angle and it’s becoming increasingly challenging for businesses to capture and retain their audience’s attention. However, amidst the chaos of the digital landscape, email marketing continues to stand out as a powerful tool for engaging with readers in a direct and meaningful way. If you’re reading this, there’s a good chance that you received it […]
Read MoreThe photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.
Read MoreYou’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website. Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]
Read MoreUpdate your profiles across all of your social media networks to ensure consistent branding.
Read MoreDespite your best efforts, you’re not going to get a five-star rating from every customer with whom you interact. But you can realize the value in a great rating when you do receive it!
Read MoreCaptions for photos on your social media feed can speak volumes about you and your business.
Read MoreAn “Online Business Listing” is anywhere you have your business online (i.e.., Google My Business, company website, social media sites, Yelp, chamber, and other professional listings). Always keep your business hours updated across all your online business listings. There is nothing more frustrating for customers than going to a place of business and the google listing, website or social media says you are open, but you […]
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Putting the “SOCIAL” Back in Social Media
Organic reach on social media isn’t what it used to be, but that’s not necessarily a bad thing. Platforms have shifted to favor real interaction over passive scrolling, which means the brands seeing results today are spurring engagement. The brands that are thriving these days are the ones that spark conversations. Instead of shouting into the void, they’re asking questions, inviting responses, and treating their […]
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