Maximizing Videos on your WordPress Website

You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website. 

Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress.

Embed Your Video

There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure you select embed as your option because this can help with bandwidth issues. By embedding your video utilizing a third-party site like YouTube, you can help ensure your bandwidth stays within reasonable limits and users won’t have any trouble seeing the video on your WordPress site. Having good bandwidth on your website helps your search engine optimization rankings in Google and that’s how your audience finds your business or organization!

Third-Party Site Visibility

By uploading your video to third-party sites like YouTube and Vimeo, your business also gains increased exposure on those sites in addition to your own website! Fun fact: YouTube is the world’s second most used search engine and the number one most visited website in the world. So, of course you want your video to be seen on YouTube! Your video on YouTube will bring more viewers to your website and vice versa.

Video Optimization

When you upload your video to YouTube or Vimeo and then embed it on your own WordPress site, the extra steps are often worth the effort. Videos on the third-party sites are optimized, which means that viewers have a choice to watch the video in either high-definition (HD) or on low resolution. The third-party sites also account for auto captions for accessibility and analytical data on video views, which are useful services that you can utilize to better understand your customer.

In 2022, an average individual watched over 100 minutes of video each day. That’s why videos are valuable marketing tools to boost engagement with your audience on your website. Just remember that when you have that finished file in hand, upload it to YouTube or Vimeo first and then embed the link to your WordPress website. You’ll increase your website performance and user experience by performing this simple task.

Written by Blog Contributor: Holly Lynn Gibbons