The impact of the pandemic on small businesses has been enormous. It radically changed business operating procedures, planning, and investment. The good news is that those who endured have shown themselves to be resilient, innovative, and adaptive. Those who adapted, scaled back, and hunkered down now face another challenge: a labor shortage. The reasons for this situation are manifold, but, whatever the case, businesses must […]
Read MoreMany businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]
Read MoreMost of us need time off to recharge the batteries, clear our minds, and get energized. Taking time off to wind down will help you avoid job burnout and health issues. But having a healthy work/life balance can be a struggle for many of us. 5 benefits of taking time off from work: Breaks can make you more Productive. Even short weekend getaways can […]
Read MoreLack of brand synergy from medium to medium can do subtle, long-term damage to the way your company is perceived.
Read MoreSince the beginning of the Covid-19 pandemic, I have been watching the gradual downhill slide of workforce engagement across all industries and sectors. This change in the workforce is palpable and is not one that has been beneficial to employers or employees. What has happened to cause this season of discontentment? 2020 left management teams and HR professionals scrambling to keep up with the everchanging […]
Read MoreDespite your best efforts, you’re not going to get a five-star rating from every customer with whom you interact. But you can realize the value in a great rating when you do receive it!
Read MoreWhether you’re new to the social media scene or have been posting and liking from the start, generating new content can sometimes be a struggle.
Read MoreExpressing kindness and compassion doesn’t have to be costly. After surviving a world pandemic, I would like to think we are all working harder to be better humans. As with many things in life, the more you practice kindness and compassion, the easier and more natural it becomes. Here are eight ways to Spread the Light: Give your phone a break and focus on real […]
Read MoreCaptions for photos on your social media feed can speak volumes about you and your business.
Read MoreNothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
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