If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]
Read MoreWhile just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.
Read MoreHow can you make sure that your business stands out among the sea of emails that we all get so often?
Read MoreWhile the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates. One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors. From food services to manufacturing and health care, the frustration is the same. How do we find and hire qualified candidates during […]
Read MoreWhen you think of your favorite brands, there is often a very specific relationship that we all have with them.
Read MoreRestricted shopping, travel and access have severely disrupted your business, it severely disrupted your customers too. As you have been forced to adapt to the impact of the pandemic so have your customers. Under this tumultuous condition the relationship you have with your customers and vice versa can deteriorate. There is a business term called a stranded asset. It refers to an asset that is […]
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