In developing career pathways to meet organizational needs, Human Resource Professionals often talk about the “employee life cycle.” In simple terms, that can be described by the following illustration: While the employee life cycle is often viewed as a straight line, I ask employers to consider how they manage the part of the employee journey that is not in a straight line. […]
Read MoreA business does not succeed solely because of products or location or the services it provides. It succeeds because of the people behind all of those. It’s the people that make the place special, create a connection to the product, and provide quality service. A business succeeds because of relationships. It’s about trust, collaboration, shared goals and results. It’s about attitude and shared values. At […]
Read MoreYour objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read MoreThe holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]
Read MoreAs a marketing company, it’s rewarding to watch our customers’ businesses grow. Every day we work with small and medium-size businesses; primarily several employees to 100. These are our community’s entrepreneurs, providing products and services that grow our local economy. Ten, twenty, fifty, or a hundred of these small and medium-size businesses can have much more economic impact than one company that employs 1000 people. Here […]
Read MoreThere are two sides to the “shop local” discussion: the business side and the customer side. In a thriving community, the two align. We all want our communities to grow. Customers are driven to the big-box stores and to online options for convenience, price, and because they cannot find what they need locally. They are driven to local businesses for service, problem-solving, and convenience in […]
Read MoreGraphic Design is the behind-the-scenes art of combining words and images in dynamic and distinct ways. When we tackle graphic design here at GBS, our job is to give each of our clients a unique and personal brand that is consistent across all forms of media. Doing that entails logos, promotional images, business cards, flyers, and everything else print or digital used in marketing the […]
Read MoreSocial media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
Read MoreWhen you think of word processors, I’m sure that Microsoft Word or Google Docs comes to mind first. They are easy-to-use and have plenty of options to create any kind of document you’d like. However, maybe sometimes you get so worked up about what a document is going to look like, that you can’t concentrate on the actual words that need to go into it. […]
Read MoreYour personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]
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