31 Jan, 2024
Cultivating a Digital Identity
In the age of digital connectivity, establishing a strong presence on social media has become essential for businesses looking to enhance brand awareness. A carefully curated social media strategy not only attracts potential customers but also fosters a sense of community around your brand. To harness the power of platforms like Instagram, X, and Facebook, consider the following key elements. Visual Appeal: The adage “a […]
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27 Sep, 2022
Event Promotion Tactics
You’ve picked a date, place, and time for an event to promote your business or organization, but how will you get your customers to attend? Here are some important tactics to consider when promoting your next special event to ensure a successful experience for both your business or organization and your target audience. Know your audience A key element of making an event a success […]
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29 Jun, 2022
Benefits to Taking Time Off
Studies have shown that people across our country are working longer hours and taking less time off work. Not taking a moment to decompress from your work can often lead to both mental and physical health challenges. That’s why I challenge you to take a break this Independence Day weekend no matter if your position is an employee, manager, or business owner. Time away from […]
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23 Jun, 2022
Sizing and Selecting Photos for your WordPress Website
The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.
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16 Jun, 2022
Maximizing Videos on your WordPress Website
You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website. Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]
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16 Jan, 2022
Social Media Housekeeping Tips
Update your profiles across all of your social media networks to ensure consistent branding.
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30 Jul, 2021
The Value of Online Reviews
Despite your best efforts, you’re not going to get a five-star rating from every customer with whom you interact. But you can realize the value in a great rating when you do receive it!
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19 Jul, 2021
Four Ways to Generate Quality Social Media Content
Whether you’re new to the social media scene or have been posting and liking from the start, generating new content can sometimes be a struggle.
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25 Jun, 2021
Spread the Light
Expressing kindness and compassion doesn’t have to be costly. After surviving a world pandemic, I would like to think we are all working harder to be better humans. As with many things in life, the more you practice kindness and compassion, the easier and more natural it becomes. Here are eight ways to Spread the Light: Give your phone a break and focus on real […]
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10 Jun, 2021
A Guide to Using Social Media Photo Captions
Captions for photos on your social media feed can speak volumes about you and your business.
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