21 Sep, 2020
What’s More Import – Your Technology or Your Strategy?
Before you answer, ask yourself this question: Is it possible for a business that provides a good product or service but uses older technology to grow? I’d say yes. A business that provides good products or services has essentially achieved the following: Existing technology meets the requirements Additional financial resources are not presently required Labor understands the existing technology Production/Process issues are solved or manageable […]
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15 Sep, 2020
Freshening the Brand
When you’re the designer in charge of maintaining a client’s brand through regular use in projects like social media posts, print flyers, postcards, etc., there are multiple responsibilities on your shoulders. You have the responsibility to not only maintain that brand, but to regularly refresh it. And in refreshing it, to not give in to the temptation to salt the proverbial Earth where the elements […]
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2 Sep, 2020
The Elevator Speech Every Business Need To Know
The elevator speech is often thought of as a compelling 30-second summation of the value your business brings to its customers. The elevator speech we explore here is not about your business. It is about your customers. If I asked you to stop reading and in 30-seconds demonstrate your knowledge of your customers, top to bottom, could you do it? Some can, many may not. […]
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1 Jul, 2020
Managing Creativity in the “New Normal”
When I returned to my office to work again after having been working, like many of us, from home for 3 months, things were exactly as I had left them. Even my page-a-day PEANUTS desk calendar still had the page from Monday, March 16th at the top. It was a comic of Snoopy on his doghouse writing one of his many far-fetched books. When I […]
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29 Jun, 2020
Leverage a Supportive Community
Tips for building and fostering your community: 1. Form strategic partnerships, helping each other benefits everyone 2. Post user-generated content, consumers trust consumers 3. Create special offers for “Essential Workers” – show appreciation 4. Donate your time and talent for the greater good (be a community volunteer), It’s heartwarming! ♥️ Customers will be more likely to do business with community-minded organizations and businesses. They will remember […]
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24 Jun, 2020
Produce a Valuable Video Update
Here are 3 ideas on how you can keep your customers informed using video in your Social Media Marketing: Product and/or service demonstrations Customer testimonials Social distancing guidelines and new safety procedures. It doesn’t have to be complicated – Keep it Simple. Create a positive and optimistic environment in your video marketing. 💛💙 Written by Blog Contributor: Holly L. Gibbons
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7 Jun, 2020
Create a Positive and Optimistic Environment
Always be optimistic and positive in front of your customers and employees. Focus on building a community not an audience – provide quality content over quantity. Introduce your team, ask questions, share content, use hashtags – be authentic. Engage with your audience. Offer a first-class customer experience. Surround your customers with light-hearted entertainment (especially if they are waiting to get seated or be served). Utilize […]
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5 Jun, 2020
Adopt A Customer-First Mindset
Ways to adapt and grow business in the new norm: 1. Communicate what changes you’ve made in your business (changes in the way you are doing business today). Did your business model change? 2. Notify your customers and the general public of your business hours (when you are open), 3. Focus on the customer experience (make it special and something to remember). 4. Help others […]
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30 Apr, 2020
Free Skills Training from GBS
GBS is pleased to announce that it has entered into an agreement with Rescare, the service provider for Northwest PA Job Connect to offer free skills training to employees and clients of GBS. This agreement gives Gibbons’ clients free, unlimited access to over 8,000 online skills training courses. GBS’s role is to act as administrator, providing access to the system and setting up usernames and […]
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1 Apr, 2020
Testing our Humanity
This event is testing our strength as individuals and as a society. It is also testing our humanity. We see indications of both strength and weakness in this respect. Neighbors are checking on and helping each other: volunteers are telling up to serve their communities in any and every way they can; manufacturers are retooling their operations to produce urgently needed supplies and equipment; and […]
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