5 Nov, 2021
Every Business is in the “hospitality” Business
How many times have you seen a business state that they are “best in customer service”? Almost everyone says that. How many say that they are “best in hospitality”? Probably zero. We generally categorize our businesses as services (providing services), retail (selling products), and manufacturing/production (making or growing products.) The federal government lists 20 Industry Sectors grouped under 10 Divisions. These are further broken down […]
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25 Oct, 2021
Why Current and Future Companies Need Google Workspace
An overused term and ever-growing company, Google is basically our default option in school, at home and, no more or less, in our work environment. What started as a search engine has now grown into several group-oriented applications. One of these, called Google Workspace (formerly G Suite), is a suite containing 14 apps and 4 subscription plans, and makes starting and running a business easier. […]
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24 Mar, 2021
Finding your Voice
If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]
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19 Feb, 2021
Making the Best of It
While just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.
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16 Feb, 2021
Email Marketing Strategy Improvements
How can you make sure that your business stands out among the sea of emails that we all get so often?
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27 Jan, 2021
Secrets to Virtual Recruiting
While the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates. One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors. From food services to manufacturing and health care, the frustration is the same. How do we find and hire qualified candidates during […]
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14 Jan, 2021
Customer Relationships Need Attention Even in this Pandemic
Restricted shopping, travel and access have severely disrupted your business, it severely disrupted your customers too. As you have been forced to adapt to the impact of the pandemic so have your customers. Under this tumultuous condition the relationship you have with your customers and vice versa can deteriorate. There is a business term called a stranded asset. It refers to an asset that is […]
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28 Dec, 2020
Online Business Listings Tell Your Story
An “Online Business Listing” is anywhere you have your business online (i.e.., Google My Business, company website, social media sites, Yelp, chamber, and other professional listings). Always keep your business hours updated across all your online business listings. There is nothing more frustrating for customers than going to a place of business and the google listing, website or social media says you are open, but you […]
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16 Dec, 2020
Your 2021 Digital Check-Up
As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.
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30 Nov, 2020
Change is Inevitable- Adaptation Isn’t
“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin. Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent. No one […]
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