Taking Stock of your Stock


As we enter a new year, this is the best time to determine your store’s strengths and weaknesses with an annual inventory check.

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The Gift of Giving


The holiday season is a time for joy, celebration, and reflection, giving us the chance to express gratitude for the blessings in our lives. One meaningful way to embody the spirit of the season is by giving back to our communities. By doing so, we not only contribute to the well-being of those around us but also shape our own identity. And for businesses, how […]

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The Colors of the Season


Every season and major holiday has some measure of brand association that has worked its way into the public subconscious. Colors, fonts, and design elements that we all tend to associate with a certain time of year.

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Cultivating Strong Customer Relationships


In today’s busy world, the impact of developing strong customer relationships is essential. Business owners must work twice as hard to build a loyal customer base and keep the relationship successful for both sides. Here are some tips for cultivating strong customer relationships for your business

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Event Promotion Tactics


You’ve picked a date, place, and time for an event to promote your business or organization, but how will you get your customers to attend? Here are some important tactics to consider when promoting your next special event to ensure a successful experience for both your business or organization and your target audience. Know your audience A key element of making an event a success […]

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The Importance of Pronouns


Communication is key in business and in life. Being a great communicator in today’s world requires being mindful of using the correct pronouns in both your written and spoken language. Using a person’s correct pronouns is a way to demonstrate respect and to create an inclusive environment.  A pronoun is a word used to refer to someone other than a noun. Here’s an example: “She/He/They/Ze […]

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Tips for Effective Telephone Service


Every business still does a great amount of communication over the phone.  Here are Seven Tips for Effective Telephone Service: When the phone rings, set a goal to answer it within 3 rings. Introduce yourself when answering, “Good Morning/Afternoon/Evening and the business name. Your name (Holly) speaking, “How may I help you?” Phone courtesy, when talking always be patient and show gratitude to your customers. […]

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Benefits to Taking Time Off


Studies have shown that people across our country are working longer hours and taking less time off work. Not taking a moment to decompress from your work can often lead to both mental and physical health challenges. That’s why I challenge you to take a break this Independence Day weekend no matter if your position is an employee, manager, or business owner. Time away from […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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Maximizing Videos on your WordPress Website


You’ve just captured a fantastic promotional video that showcases your business’s products and services and want to feature it on your website.  Here are some steps that you should take to maximize your video for the best results if your website was created in WordPress. Embed Your Video There’s a distinct difference between embedding your video and uploading it to your WordPress site. Make sure […]

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