Seasonal Colors

Every season has a color palette of its own, and more often than not, nature provides the hues that we associate with each.

Autumn is awash in oranges, reds, golds and browns. Earthy colors reflect the changing leaves that most of us above a certain latitude are accustomed to seeing. Winter colors lean towards the cool, with pale blues and icy tones, reflecting that chill in the air that comes every year. And Christmas comes in shades of red and green.

As we find ourselves in the transitional period from winter to spring, the colors of the season shift from those cool blues to delicate pastels and lighter ends of the palate. Brighter, friendlier colors that evoke the reality of the season.

Within the next few weeks, pale green buds will begin to appear, and flowers will begin to sprout. Yellow dandelions and flowers of all hues will start to pop up over the next couple of months.

These natural colors reflect back onto or choices of colors for branding and marketing in the season. In spring, baby blues, pinks, yellows, and lavenders are not just more acceptable to see in promotional ads and logos, they are often expected. And from a design perspective, when planning social media marketing efforts and seasonally relevant conceptual designs, we need to keep these things in mind.

A quick way to miss the mark in our design efforts is to apply the wrong color palettes to marketing outreach programs. All of this is a long way of saying, don’t use Christmas colors in your Spring promotions.

Written by Blog Contributor: Dee Fish