One of the oldest rules of comedy is that “If you have to explain a joke, there is no joke.” This is a rule that is applicable in the field of graphic design as well. In many forms of art and expression, ambiguity can be your friend. For the abstract artist, undefined masses of color and form can be interpreted in an infinite number of […]
Read MoreTomorrow is not promised to any of us; we don’t know what the future may bring. But we can act today to ensure that we are part of tomorrow in a positive way. “Pay it forward.” Our acts of kindness – our giving – creates investment in tomorrow. We will never know the full extent of the results, but we can have faith that they […]
Read MoreWhile for some of us the stress of the holidays is winding down, for many of us it’s still in full force. This can be a very trying time for many of us, whether you’re a business owner or just trying to shop and decide what to cook for your big family meal. Seasonal depression, sadness over the absence of a loved one, or the […]
Read MoreA business does not succeed solely because of products or location or the services it provides. It succeeds because of the people behind all of those. It’s the people that make the place special, create a connection to the product, and provide quality service. A business succeeds because of relationships. It’s about trust, collaboration, shared goals and results. It’s about attitude and shared values. At […]
Read MoreYour objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read MoreThe holiday season is one of the most important times of year for business, if not the most important overall. As the world prepares for the season of giving, it’s time for you, as a small business owner, to also prepare for the surge in sales you create if you learn how to properly prepare for it. Black Friday, Small Business Saturday, and Cyber Monday […]
Read MoreTime management is often one of the trickiest balls to juggle as a graphic designer. Most days, you find yourself with multiple projects that need to be brought to completion, often at the same time. That’s where it becomes beneficial to work on your own time management skills. Creatively, shifting gears from one project to another and back again to satisfy the needs of multiple clients […]
Read MoreAs a marketing company, it’s rewarding to watch our customers’ businesses grow. Every day we work with small and medium-size businesses; primarily several employees to 100. These are our community’s entrepreneurs, providing products and services that grow our local economy. Ten, twenty, fifty, or a hundred of these small and medium-size businesses can have much more economic impact than one company that employs 1000 people. Here […]
Read MoreSo, pretty much anyone over the age of 40 likely remembers watching movies on analog tv years ago. I’m talking about back in the days of big, heavy, boxy tv’s before digital widescreen and flatscreen TV’s became the standard. If so, you might remember watching a movie and, as the film wound down towards the ending, the picture would suddenly become oddly stretched. Actors heads […]
Read MoreGraphic Designers are no different than any other kind of creative person. Like musicians, painters, writers and everyone else, sometimes we find ourselves with a deliverable and a deadline and a blank digital canvas. And just like writer’s block, there are few things as terrifying as staring at that blank screen and having NO ideas. So, here are a few tips and tricks that I’ve […]
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