Your audience is on-the-move – literally. Nearly half of all Facebook users are accessing the site with a mobile device; it’s right in their pocket, so they are also viewing more often. With this number growing, it’s increasingly important that your entire online presence is mobile friendly. If not, you may be missing half your potential audience! Here are some tips: Use graphics, photos and […]
Read MoreWith the rise of rent at the malls, the exit of large chain stores and competition from online shopping, we continue to see stores move out of malls to lower cost locations. What does this mean to the retail business market? Many rural areas and small towns are experiencing an increase in “mom and pop” businesses. As main streets fill with a variety of places […]
Read MoreGibbons Business Solutions, LLC is looking for a part-time office assistant to work 10 to 20 per week at our GBS office in Franklin at 191 Howard Street. This is an in-house position. The Office Assistant will support Gibbons Business Solutions, LLC by understanding customer needs and providing support for day-to-day operations. The Office Assistant will provide administrative support for the office by performing general […]
Read MoreTomorrow is not promised to any of us; we don’t know what the future may bring. But we can act today to ensure that we are part of tomorrow in a positive way. “Pay it forward.” Our acts of kindness – our giving – creates investment in tomorrow. We will never know the full extent of the results, but we can have faith that they […]
Read MoreYour objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read MoreThere are two sides to the “shop local” discussion: the business side and the customer side. In a thriving community, the two align. We all want our communities to grow. Customers are driven to the big-box stores and to online options for convenience, price, and because they cannot find what they need locally. They are driven to local businesses for service, problem-solving, and convenience in […]
Read MoreSocial media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
Read MoreYour personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]
Read MoreSocial Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]
Read MoreHow can you reach the broader audience with your social media posts? How are businesses reaching 600, 1,000, 6,000 views? Wouldn’t you love to have a post that goes viral? Content is everything! First, know your audience. What do they like? What do they need? What do you have to offer that is unique? What sets you apart from your competitors? What do you offer […]
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