19 Dec, 2018
Pay It Forward This Holiday Season
Tomorrow is not promised to any of us; we don’t know what the future may bring. But we can act today to ensure that we are part of tomorrow in a positive way. “Pay it forward.” Our acts of kindness – our giving – creates investment in tomorrow. We will never know the full extent of the results, but we can have faith that they […]
Read More
27 Nov, 2018
The Social Media “End Goal”
Your objective with social media marketing is to motivate your audience to do something more. Keep in mind that social media is simply a quick commercial and needs to include a “call to action.” That action may be to visit your website, call for information, visit your location, download a coupon, or email to learn more. Marketing doesn’t begin and end with a social media […]
Read More
13 Oct, 2018
Shop Local – Let’s ALL Live it!
There are two sides to the “shop local” discussion: the business side and the customer side. In a thriving community, the two align. We all want our communities to grow. Customers are driven to the big-box stores and to online options for convenience, price, and because they cannot find what they need locally. They are driven to local businesses for service, problem-solving, and convenience in […]
Read More
27 Sep, 2018
The Power of Social Sharing
Social media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
Read More
15 Aug, 2018
Be A Social Media Champion
Your personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]
Read More
19 Jul, 2018
6 Types of Social Media Content that Drive Engagement
Social Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]
Read More
13 May, 2018
Social Media Success
How can you reach the broader audience with your social media posts? How are businesses reaching 600, 1,000, 6,000 views? Wouldn’t you love to have a post that goes viral? Content is everything! First, know your audience. What do they like? What do they need? What do you have to offer that is unique? What sets you apart from your competitors? What do you offer […]
Read More
13 May, 2018
The Social Media Wave
Your social media efforts matter! They matter, not only to you, but to the entire community. Your positive efforts, your positive messages, your products and services, and your successes can create a wave that reflects on all of us. As we are all telling our stories, informing about products and services we have to offer, sharing news about important things happening, it creates a positive message about our community at […]
Read More
25 Mar, 2018
The Importance of Social Media for Business
Years ago, customers looked in the Yellow Pages to find a business or service. Many businesses purchased a larger ad to draw attention and capture a greater audience. Today, savvy business owners are using social media to effectively gain customers and keep customers engaged. And they are doing it at a fraction of the cost. Just as many employers are checking an applicant’s social media […]
Read More
1 Jan, 2018
Planning Your Website
Planning is an important part of building a website. Here are three tips to help you get started: First, what are the goals, features and information your site needs? If you’re building a website to create awareness, a simple, straightforward website is all you need. Minimally your website should tell people who you are, what you offer, how to contact you, and where to find […]
Read More