8 Jul, 2019
Social Made Simple
Social Media Marketing has become one of the most important methods of marketing for small businesses. At first, social media can seem overwhelming. Whichever social media platform you try (Facebook, Instagram, Twitter, etc.), use these tips to maximize your efforts. Link your social media profiles to your business website. Pick one and do it well. To start, choose a social media platform where your target audience lives and devote time to a quality presence on that […]
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26 Jun, 2019
Growing Opportunity
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas A. Edison At the end of my working life, my greatest joy is mentoring young people. In them, I am reminded of my younger self – at 15, 21, 30… I see their promise. I see their great strengths and hope. Like me, they will fail to see […]
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20 Jun, 2019
The more things change, the more they stay the same.
When working on a brand design over an extended period, it becomes inevitable that change will eventually need to happen. Sometimes this is a sweeping change involving a complete re-branding. Redesigning logos and branding elements from scratch with an eye on complete reinvention. This is a strategy employed best when the old brand simply didn’t work; the logo never connected with its intended target, the message was muddy, unclear and, as […]
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13 Jun, 2019
Meet Colton Miller
The latest addition to the GBS team, completing an intern requirement, is Video Production/Editor: Colton Miller. Colton recently graduated from IUP in Communications Media. He is enjoying learning from co-owner and 40-year Video Producer: Linda Henderson. Welcome to the team Colton! www.gbswebservices.com #NewTeamMember #GBS #GBSIntern #VideoProduction
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4 Jun, 2019
Hiring Stars in a Low Unemployment Market
If you spend more than 10 minutes in a conversation with today’s business leaders and ask them to identify their top challenges, I am willing to bet that hiring qualified employees will be in their top five. As business leaders, we have experienced many changes in the employment market. Some of you may recall years when recruiting was uncomplicated and qualified candidates outnumbered the available […]
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30 May, 2019
Reflect on Your Business Personality
What is your business culture? It’s the personality of your company (whether that’s online, providing a service, or in a storefront) and part of your brand. What do your employees and customers experience with your business? How does it feel to be a part of what you do? Are you more formal or creative? Are you specialized or eclectic? Is your business fast-paced or relaxed? […]
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23 May, 2019
New Team Member: Megan McAninch
The latest addition to the GBS team is Clerical Assistant: Megan McAninch. She will be assisting with clerical duties related to the web & the training side of our business. Megan is a Venango Technology Center (Vo-Tech) and Franklin High School graduate. Megan is a Microsoft Office Specialist (Expert) in Word, Excel and PowerPoint and is a Certified PC Pro & Certified Desktop Pro Technician. We […]
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25 Apr, 2019
Share Your Photos on Flickr
Flickr was around before ‘social media’ was even a buzz word. Flickr is a photo sharing platform and social network where users upload photos for others to see. It’s more focused on the art of photography than any other social media platform. Flickr is a great place to store all of your images online. The free version allows you to store up to 1,000 images, […]
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9 Apr, 2019
Volunteer: Do it for you. Do it for your community.
The greatest gift you can give yourself is to help someone else. In lifting others, we lift ourselves and become part of a better, stronger, healthier community. When you volunteer, you connect with others who have a giving spirit. Collectively, you are helping to build something better. Anyone who has volunteered for a cause will tell you it changed them. It heightens your awareness of the struggles of […]
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28 Mar, 2019
I Can’t Read That: The Importance of Design Clarity
The words “I can’t read that” are the bane of many a graphic designer. But it’s one of the single more important pieces of criticism of a design you can get. When designing a logo, clarity is vitally important. Clarity, not only of intent but of the literal variety as well. Oftentimes when designing a logo, in our excitement of trying to find or create […]
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