When digital designing became the norm back in the 90’s, many graphic designers succumbed to the temptation to lean heavily into all of the advantages of the tools at our disposal. Suddenly, making a logo became a much different process without stat cameras, waxers, x-acto knives and paste-ups. We had early versions of Adobe Photoshop and Illustrator at our disposal and with them, access to […]
Read MoreMany businesses struggle to find their brand identity. But what exactly is brand identity and how can your business narrow down the distinctiveness that it should portray to customers? Brand identity can best be defined as the personality of your business and how you want to be portrayed in the public’s eyes. What customers remember the most about your company, your values, and how you […]
Read MoreLack of brand synergy from medium to medium can do subtle, long-term damage to the way your company is perceived.
Read MoreNothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
Read MoreWhen you think of your favorite brands, there is often a very specific relationship that we all have with them.
Read MoreSometimes when we get to a certain level in our development of a skill, we just… stop learning. We stop trying to absorb new information. We stop trying to be better than we were yesterday. We decide that we know enough and sometimes, that even turns into a toxic mentality. Sometimes, that means we look at new styles and trends and look down our noses […]
Read MoreWhen you’re the designer in charge of maintaining a client’s brand through regular use in projects like social media posts, print flyers, postcards, etc., there are multiple responsibilities on your shoulders. You have the responsibility to not only maintain that brand, but to regularly refresh it. And in refreshing it, to not give in to the temptation to salt the proverbial Earth where the elements […]
Read MoreWhen I returned to my office to work again after having been working, like many of us, from home for 3 months, things were exactly as I had left them. Even my page-a-day PEANUTS desk calendar still had the page from Monday, March 16th at the top. It was a comic of Snoopy on his doghouse writing one of his many far-fetched books. When I […]
Read MoreWhen designing a logo, or any kind of graphic design project that uses fonts, there’s a pitfall that many people fall into (designers included) that can create a disruptive or even unintentionally funny situation. And it’s one that is focused on your choice of typefaces. When designing a logo, or using fonts in any significant way, the ones you choose will do much of the […]
Read MoreSometimes as designers and marketers, we don’t get to create the brands we work on. Instead, we inherit them from other creatives whole cloth. Logos, fonts, color palates and existing marketing assets are often handed down from the client for us to work with. Other times, it’s little more than an existing logo and a smile. Regardless, it’s an existing brand and, suddenly, your task […]
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