Shop Local – Let’s ALL Live it!


There are two sides to the “shop local” discussion: the business side and the customer side. In a thriving community, the two align. We all want our communities to grow. Customers are driven to the big-box stores and to online options for convenience, price, and because they cannot find what they need locally. They are driven to local businesses for service, problem-solving, and convenience in […]

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That “Special” Time of Year… Benefit Renewal


It’s that “special” time of year again…when many HR Managers, CEOs, and CFOs receive a call from their broker confirming a rate increase for their employee benefit plan. Employers and brokers alike roll up their sleeves to begin the task of reviewing benefits – looking for creative ways to keep up with the ever-increasing cost of health care. With employee retention in mind, I offer […]

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The Power of Social Sharing


Social media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]

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iA Writer – A New Kind of Processor


When you think of word processors, I’m sure that Microsoft Word or Google Docs comes to mind first. They are easy-to-use and have plenty of options to create any kind of document you’d like. However, maybe sometimes you get so worked up about what a document is going to look like, that you can’t concentrate on the actual words that need to go into it. […]

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Viewing Multiple Emails On Your Smartphone


Wouldn’t it be easiest to check email on-the-go? From Gmail to Outlook (if you have it) you can view your email online on your smartphone. And wouldn’t it be nice to have all your tasks, due dates and appointments for the week laid out in one place that’s easily modifiable? While many of us use a physical calendar, several online email apps provide you with […]

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Workforce Energy – Is that even a thing?


Over the years, I have had countless discussions with business leaders and CEO’s who have asked me how to improve their workplace culture or increase employee morale. What comes to mind as I begin to ask questions about their workforce is, what is the “energy” of the workforce? I’m not talking about the metrics and data that can be documented on a spreadsheet, like turnover, […]

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Be A Social Media Champion


Your personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]

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Email Newsletters: The Basics


It seems that in digital marketing, social media has become king. Nearly every business has a Facebook page, with Twitter and Instagram being almost as prevalent. Snapchat, too, is starting to gain traction for businesses. If you Google “Tips for marketing on [insert social media site here]”, you will find thousands of articles with tips that will draw followers, likes, and customers. However, it’s important […]

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6 Types of Social Media Content that Drive Engagement


Social Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]

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