Social media for business can seem overwhelming, especially if it’s new to your marketing strategy. New to social media or not, there are tried-and-true practices for maximizing success. First, be sure to monitor your pages. Your goal is to encourage engagement. If questions go unanswered, your audience will be frustrated. The quicker you are at responding, the better. That may be challenging if you are […]
Read MoreYour personal social media page is a reference, a reflection of who you are, and creates an image. If you’re doing social media for your own business, or on behalf of others, your personal social media presence matters. In Public Relations, the face of the person delivering the message has an impact. If the person behind the message is trusted, the message has more impact. […]
Read MoreSocial Media Content that drives engagement falls into six general categories: Promotion, Education, Connection, Conversation, Inspiration and Entertainment. Using a combination of these types of stories will enhance your social media strategy and help grow your audience. Promotional posts focus on products and services. Content may include information about discounts you are offering, client testimonials, customer reviews, and webinars that describe how the product works. […]
Read MoreHow can you reach the broader audience with your social media posts? How are businesses reaching 600, 1,000, 6,000 views? Wouldn’t you love to have a post that goes viral? Content is everything! First, know your audience. What do they like? What do they need? What do you have to offer that is unique? What sets you apart from your competitors? What do you offer […]
Read MoreYour social media efforts matter! They matter, not only to you, but to the entire community. Your positive efforts, your positive messages, your products and services, and your successes can create a wave that reflects on all of us. As we are all telling our stories, informing about products and services we have to offer, sharing news about important things happening, it creates a positive message about our community at […]
Read MoreYears ago, customers looked in the Yellow Pages to find a business or service. Many businesses purchased a larger ad to draw attention and capture a greater audience. Today, savvy business owners are using social media to effectively gain customers and keep customers engaged. And they are doing it at a fraction of the cost. Just as many employers are checking an applicant’s social media […]
Read MorePlanning is an important part of building a website. Here are three tips to help you get started: First, what are the goals, features and information your site needs? If you’re building a website to create awareness, a simple, straightforward website is all you need. Minimally your website should tell people who you are, what you offer, how to contact you, and where to find […]
Read More
