The Value of Online Reviews
Despite your best efforts, you’re not going to get a five-star rating from every customer with whom you interact. But you can realize the value in a great rating when you do receive it!
Read More
Four Ways to Generate Quality Social Media Content
Whether you’re new to the social media scene or have been posting and liking from the start, generating new content can sometimes be a struggle.
Read More
Spread the Light
Expressing kindness and compassion doesn’t have to be costly. After surviving a world pandemic, I would like to think we are all working harder to be better humans. As with many things in life, the more you practice kindness and compassion, the easier and more natural it becomes. Here are eight ways to Spread the Light: Give your phone a break and focus on real […]
Read More
A Guide to Using Social Media Photo Captions
Captions for photos on your social media feed can speak volumes about you and your business.
Read More
You can’t FAKE a brand.
Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
Read More
Finding your Voice
If your business were to raise its hand among a crowd of competitors, what would it’s voice sound like? Would it be identifiable? In a sea of businesses just like yours, how can your customers recognize what makes your business unique? Your brand’s voice or personality should drive your content decisions in everything that you put out into the universe – from your social media […]
Read More
Your 2021 Digital Check-Up
As we turn the calendar over to 2021, let’s take stock using some simple steps to polish your digital footprint.
Read More
Being Thankful in a Pandemic
This year has brought many challenges for all of us. Whether you’re keeping a small business afloat, getting acclimated to working at home, or caring for family members—you’re rising to the occasion. There are so many silver linings scattered throughout this time that can we all be thankful for. Perhaps some that can have lasting changes on how we approach both business and personal relationships […]
Read More
What’s More Import – Your Technology or Your Strategy?
Before you answer, ask yourself this question: Is it possible for a business that provides a good product or service but uses older technology to grow? I’d say yes. A business that provides good products or services has essentially achieved the following: Existing technology meets the requirements Additional financial resources are not presently required Labor understands the existing technology Production/Process issues are solved or manageable […]
Read More
The Elevator Speech Every Business Need To Know
The elevator speech is often thought of as a compelling 30-second summation of the value your business brings to its customers. The elevator speech we explore here is not about your business. It is about your customers. If I asked you to stop reading and in 30-seconds demonstrate your knowledge of your customers, top to bottom, could you do it? Some can, many may not. […]
Read MoreLatest Posts
Holiday Retail Readi...
The holiday season is in... By Heidi Whistle Dec 2
Navigating the Chang...
Branding is a cornerstone... By Dee Fish Dec 2
The Importance of Ph...
The images on your websit... By Holly Gibbons Dec 2