The Value of Making Music


Making your own instruments is a blast for kids and adults. From canjos and washboards to cajons, it’s a creative way to explore music while learning how music is made. For kids, it sparks curiosity. For adults, it’s a fun chance to rediscover the joy of making something with your hands. Along the way, you acquire valuable skills such as measuring, building, and problem-solving, and […]

Read More

The Minefield of Refreshing a Legacy Brand


Cracker Barrel recently rolled out a new logo and visual brand identity, marking one of the biggest updates in its long history. The redesign is polished, modern, and clearly designed with today’s digital platforms in mind. It’s easier to read, fits neatly into social media feeds, and still nods to the original look with its familiar color palette and simplified typeface. The reaction, however, hasn’t […]

Read More

The Value of Video in Social Media Marketing


Video is one of the best ways to stand out online. Whether it’s a quick clip on Instagram or a longer story on YouTube, video grabs attention in a way text and photos just can’t. In today’s chaotic social media landscape, it’s often the thing that makes people stop scrolling and actually listen. What makes video so powerful is how personal it feels. It lets […]

Read More