If you’ve ever run ads on Meta-owned Social Media platforms such as Facebook, you know how much of a headache their ever-changing guidelines can be. Just when you think you’ve nailed it, your ad gets flagged or rejected for something that wasn’t even an issue last week. It’s like aiming at a moving target, and for businesses trying to stay consistent with their online marketing, […]
Read MoreSocial media thrives on connection—helping us stay in touch with those who matter when life gets too busy for face-to-face interactions. But the landscape is ever-changing. Platforms rise and fall, and businesses must adapt to the age-old principle: be where your customers are. In this ongoing evolution, Bluesky has emerged as a promising contender. Launched a few years ago as a decentralized alternative, the platform […]
Read MoreIt is now more important than ever to use our absolute best judgment when conveying a message. Of course, there are several ways to do this, whether that be through writing, speaking, or most commonly, typing.
Read MoreStudies show that half of all employees in the US have either resigned, are considering resigning or actively job hunting.
Read MorePhilosopher Immanuel Kant once said, “The nice thing about living in a small town is that if you don’t know what you’re doing, someone else does.” My teenage self would probably tell you that this is certainly true, but far less than ideal. But, as I’ve aged, I’ve come to realize the heart of this statement. People in small towns look out for one another. […]
Read MoreAs the weather gets colder and the ground starts to turn white, plans for thriving in the Fall and Winter seasons seem to be changing year by year, especially now that hiring/working rates have increased, and therefore our jobs often become a bigger part of our lives than before; sometimes, as they often say, our jobs ARE our lives. Working professionals – whether they work […]
Read MoreThe impact of the pandemic on small businesses has been enormous. It radically changed business operating procedures, planning, and investment. The good news is that those who endured have shown themselves to be resilient, innovative, and adaptive. Those who adapted, scaled back, and hunkered down now face another challenge: a labor shortage. The reasons for this situation are manifold, but, whatever the case, businesses must […]
Read MoreWhile just surviving has often been Job #1, consider taking a candid look at what was working and what wasn’t regarding business operations and plans.
Read MoreWhile the economy has been hard hit with millions of lost jobs, many organizations are still actively searching for good candidates. One of the most common worries I hear is the challenge of recruiting and hiring good candidates in all business sectors. From food services to manufacturing and health care, the frustration is the same. How do we find and hire qualified candidates during […]
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Putting the “SOCIAL” Back in Social Media
Organic reach on social media isn’t what it used to be, but that’s not necessarily a bad thing. Platforms have shifted to favor real interaction over passive scrolling, which means the brands seeing results today are spurring engagement. The brands that are thriving these days are the ones that spark conversations. Instead of shouting into the void, they’re asking questions, inviting responses, and treating their […]
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