For small businesses, autumn isn’t just about pumpkin spice, crisp air, and falling leaves; it’s also one of the best times to connect with your community online. People are naturally reflecting, slowing down, and leaning into comfort. By weaving seasonal themes into your social media storytelling, you can create content that feels authentic, relatable, and engaging. Fall is a season of transition. As routines change […]
Read MoreVideo is one of the best ways to stand out online. Whether it’s a quick clip on Instagram or a longer story on YouTube, video grabs attention in a way text and photos just can’t. In today’s chaotic social media landscape, it’s often the thing that makes people stop scrolling and actually listen. What makes video so powerful is how personal it feels. It lets […]
Read MoreBlurry, fuzzy, badly cropped images might not seem like a big deal, but on social media, they can really hurt your brand. People scroll fast, and if your post looks fuzzy or low-quality, they’re likely to just keep going. First impressions matter, and a clear, sharp image goes a long way. If your logo looks stretched out, your photo is pixelated, or your graphic just […]
Read MoreWhen it comes to promoting your business on social media, your visuals need to do some serious heavy lifting. With users scrolling at lightning speed while only ever paying half-attention, a graphic has to grab that attention instantly. This means bold, eye-catching visuals should be your top priority. Keep your focus on strong colors, clean design, and high-quality images that reflect your brand’s personality. Think […]
Read MoreWhen it comes to branding, one size doesn’t always fit all. Boomers, Gen X, Millennials, and Gen Z each grew up with different trends, technologies, and values, and it shows in what visuals grab their attention. Understanding how each generation connects with design isn’t just smart; it’s crucial for standing out. Boomers tend to value clarity, tradition, and trustworthiness. They’re often drawn to clean fonts, […]
Read MoreIf you’ve ever run ads on Meta-owned Social Media platforms such as Facebook, you know how much of a headache their ever-changing guidelines can be. Just when you think you’ve nailed it, your ad gets flagged or rejected for something that wasn’t even an issue last week. It’s like aiming at a moving target, and for businesses trying to stay consistent with their online marketing, […]
Read MoreDesign is an ever-evolving field, spanning graphic design, illustration, interior design, fashion, and more. But what exactly makes something “modern”? The term is often used as a catch-all descriptor, yet its meaning can be fluid and open to interpretation. Take “mid-century modern,” for example. This style, known for its clean lines and minimal ornamentation, emerged in the middle of the last century. It remains a […]
Read MoreSeasonal marketing is a powerful way to keep your brand fresh, relevant, and engaging throughout the year. By incorporating seasonal colors, themes, and messaging into your branding, you can create timely, eye-catching campaigns that resonate with your audience. A simple refresh with the season can make your brand feel more dynamic and in tune with your customers’ changing moods and needs. Beyond aesthetics, seasonal marketing […]
Read MoreThe primary purpose of graphic design is storytelling. In the case of corporate branding, particularly through a logo, that story centers on the identity and essence of a company. Crafting a visual brand identity is no simple task. One of the most significant challenges a designer faces is determining not just what to include, but also what to leave out. Striking this balance and finding […]
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Putting the “SOCIAL” Back in Social Media
Organic reach on social media isn’t what it used to be, but that’s not necessarily a bad thing. Platforms have shifted to favor real interaction over passive scrolling, which means the brands seeing results today are spurring engagement. The brands that are thriving these days are the ones that spark conversations. Instead of shouting into the void, they’re asking questions, inviting responses, and treating their […]
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