What Makes Design “Modern”?

Design is an ever-evolving field, spanning graphic design, illustration, interior design, fashion, and more. But what exactly makes something “modern”? The term is often used as a catch-all descriptor, yet its meaning can be fluid and open to interpretation.

Take “mid-century modern,” for example. This style, known for its clean lines and minimal ornamentation, emerged in the middle of the last century. It remains a beloved and influential aesthetic, proving its lasting relevance. However, calling it “modern” today can feel a bit misleading, given its roots in designs from nearly 80 years ago.

So, how is “modern” defined today? Often, it describes designs that avoid looking “dated.” This can lead to clean, streamlined aesthetics, but sometimes, it results in work that feels impersonal—designs that feature predictable, safe colors and generic fonts without a strong narrative or purpose.

The key to great design isn’t just about avoiding what feels outdated—it’s about creating something with personality, clarity, and meaning. A well-crafted design tells a story and reinforces a brand’s unique identity. When we focus on authenticity and intention rather than just chasing “modernity,” we create designs that are not only current but also timeless and impactful.

Written by Blog Contributor: Dee Fish