Falling Forward: Embracing Failure on the Road to Success


Everyone stumbles. Everyone falls. The difference between those who make it and those who don’t often comes down to one thing: the willingness to pick yourself up and keep going. Whether you’re starting a new business, shifting strategy, or exploring uncharted territory, failure is not just likely, it’s valuable. Yes, valuable. Failure can often teach you more than success ever will, if you’re paying attention. […]

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Forward-Thinking Customer Service


In today’s customer service landscape, attention spans are short, and memories can sometimes feel even shorter. Customer loyalty can often be a mercurial asset to hold on to when the field is rife with competition. As such, businesses must strive to consistently provide value to their customers, ensuring they remain engaged and committed to the brand. One way to do this is by maintaining positive […]

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Exploring BlueSky’s Rapid Growth


Social media thrives on connection—helping us stay in touch with those who matter when life gets too busy for face-to-face interactions. But the landscape is ever-changing. Platforms rise and fall, and businesses must adapt to the age-old principle: be where your customers are. In this ongoing evolution, Bluesky has emerged as a promising contender. Launched a few years ago as a decentralized alternative, the platform […]

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Looking Back and Paying It Forward


The start of a new year is more than just a change in the calendar—it’s an invitation to reflect, learn, and evolve.

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The Importance of Photography on Your Website


The images on your website are just as crucial as the written content. Photos tell a visual story about your business, showcasing your products, services, and events. High-quality, thoughtful images can set your website apart from competitors and leave a lasting impression. Here are some practical tips for making the most of the photos you choose for your website: 1. Photo OptimizationWhen uploading images to […]

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The Importance of Alt Text


Alt Text is a valuable tool for businesses and individuals alike, whether you’re crafting a website or bolstering your social media presence.

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Cultivating a Digital Identity


In the age of digital connectivity, establishing a strong presence on social media has become essential for businesses looking to enhance brand awareness. A carefully curated social media strategy not only attracts potential customers but also fosters a sense of community around your brand. To harness the power of platforms like Instagram, X, and Facebook, consider the following key elements. Visual Appeal: The adage “a […]

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Taking Stock of your Stock


As we enter a new year, this is the best time to determine your store’s strengths and weaknesses with an annual inventory check.

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Tips for Effective Telephone Service


Every business still does a great amount of communication over the phone.  Here are Seven Tips for Effective Telephone Service: When the phone rings, set a goal to answer it within 3 rings. Introduce yourself when answering, “Good Morning/Afternoon/Evening and the business name. Your name (Holly) speaking, “How may I help you?” Phone courtesy, when talking always be patient and show gratitude to your customers. […]

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Sizing and Selecting Photos for your WordPress Website


The photography that is featured on your website is just as important as the content that you share! Photos can tell a story depicting your business’s products, services, and events. They serve to elevate your website and make it stand out among competitors.

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