1 Oct, 2025
The Comforts of Autumn in Social Media Marketing
For small businesses, autumn isn’t just about pumpkin spice, crisp air, and falling leaves; it’s also one of the best times to connect with your community online. People are naturally reflecting, slowing down, and leaning into comfort. By weaving seasonal themes into your social media storytelling, you can create content that feels authentic, relatable, and engaging. Fall is a season of transition. As routines change […]
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1 Sep, 2025
The Value of Making Music
Making your own instruments is a blast for kids and adults. From canjos and washboards to cajons, it’s a creative way to explore music while learning how music is made. For kids, it sparks curiosity. For adults, it’s a fun chance to rediscover the joy of making something with your hands. Along the way, you acquire valuable skills such as measuring, building, and problem-solving, and […]
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1 Sep, 2025
The Minefield of Refreshing a Legacy Brand
Cracker Barrel recently rolled out a new logo and visual brand identity, marking one of the biggest updates in its long history. The redesign is polished, modern, and clearly designed with today’s digital platforms in mind. It’s easier to read, fits neatly into social media feeds, and still nods to the original look with its familiar color palette and simplified typeface. The reaction, however, hasn’t […]
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1 Sep, 2025
The Value of Video in Social Media Marketing
Video is one of the best ways to stand out online. Whether it’s a quick clip on Instagram or a longer story on YouTube, video grabs attention in a way text and photos just can’t. In today’s chaotic social media landscape, it’s often the thing that makes people stop scrolling and actually listen. What makes video so powerful is how personal it feels. It lets […]
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1 Aug, 2025
There’s no wrong age to learn an instrument
Learning to play a musical instrument is for everyone, young or old. If you’ve ever thought, “I’ve always wanted to play the guitar or the piano, etc., but it’s probably too late,” think again. No matter what your age is, there’s no expiration date on making music. In fact, picking up an instrument later in life might be one of the best things you ever […]
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1 Aug, 2025
Quality images create a quality image of your BRAND.
Blurry, fuzzy, badly cropped images might not seem like a big deal, but on social media, they can really hurt your brand. People scroll fast, and if your post looks fuzzy or low-quality, they’re likely to just keep going. First impressions matter, and a clear, sharp image goes a long way. If your logo looks stretched out, your photo is pixelated, or your graphic just […]
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1 Aug, 2025
Putting the “SOCIAL” Back in Social Media
Organic reach on social media isn’t what it used to be, but that’s not necessarily a bad thing. Platforms have shifted to favor real interaction over passive scrolling, which means the brands seeing results today are spurring engagement. The brands that are thriving these days are the ones that spark conversations. Instead of shouting into the void, they’re asking questions, inviting responses, and treating their […]
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14 Jul, 2025
Planning Summer Workshops
Summer is the perfect time to bring fresh energy into your store, and hosting workshops is a great way to do it. Hands-on events can turn a casual visit into a memorable experience. From kids’ craft sessions to teen jam nights and adult art-and-wine sessions, workshops can be easily tailored to appeal to different age groups and interests. The key is variety and flexibility. A […]
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14 Jul, 2025
Designing for Social Media: Think “Billboard”, not “Pamphlet”
When it comes to promoting your business on social media, your visuals need to do some serious heavy lifting. With users scrolling at lightning speed while only ever paying half-attention, a graphic has to grab that attention instantly. This means bold, eye-catching visuals should be your top priority. Keep your focus on strong colors, clean design, and high-quality images that reflect your brand’s personality. Think […]
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14 Jul, 2025
What Do All Those Heart Emojis Really Mean?
If you’ve ever scrolled through your feed and seen a rainbow of heart emojis, you’re not alone in wondering, What’s the difference between 💛 and 💚 anyway? While they all shout “LOVE!” in their own way, each colored heart has its own little vibe. And yes, the color does matter (sort of). ❤️ Red is the classic: true love, passion, BFFs, or your dog. It’s […]
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Putting the “SOCIAL” Back in Social Media
Organic reach on social media isn’t what it used to be, but that’s not necessarily a bad thing. Platforms have shifted to favor real interaction over passive scrolling, which means the brands seeing results today are spurring engagement. The brands that are thriving these days are the ones that spark conversations. Instead of shouting into the void, they’re asking questions, inviting responses, and treating their […]
Read More