January has a way of making us want a clean slate. New goals, new habits, new workout plans, and diets that we fully intend to stick to. (For a few weeks, at least. Right?) We’re all about fresh starts this time of year… except, oddly, when it comes to our online presence.
Read MoreThe true meaning of “Shop Local” goes far deeper than a seasonal marketing push. At its core, shopping local is a way of life. It’s an ongoing commitment to the people, places, and businesses that make up the heart of our community.
Read MoreThe holiday shopping season begins, pretty much, as soon as folks finish their Halloween candy. And with that comes one of the best opportunities of the year for small businesses to connect, engage, and grow through social media. Whether you’re a local boutique, a service provider, or an online shop, your customers are already scrolling, searching, and shopping. The question is: are they finding you? […]
Read MoreFor small businesses, autumn isn’t just about pumpkin spice, crisp air, and falling leaves; it’s also one of the best times to connect with your community online. People are naturally reflecting, slowing down, and leaning into comfort. By weaving seasonal themes into your social media storytelling, you can create content that feels authentic, relatable, and engaging. Fall is a season of transition. As routines change […]
Read MoreMaking your own instruments is a blast for kids and adults. From canjos and washboards to cajons, it’s a creative way to explore music while learning how music is made. For kids, it sparks curiosity. For adults, it’s a fun chance to rediscover the joy of making something with your hands. Along the way, you acquire valuable skills such as measuring, building, and problem-solving, and […]
Read MoreCracker Barrel recently rolled out a new logo and visual brand identity, marking one of the biggest updates in its long history. The redesign is polished, modern, and clearly designed with today’s digital platforms in mind. It’s easier to read, fits neatly into social media feeds, and still nods to the original look with its familiar color palette and simplified typeface. The reaction, however, hasn’t […]
Read MoreVideo is one of the best ways to stand out online. Whether it’s a quick clip on Instagram or a longer story on YouTube, video grabs attention in a way text and photos just can’t. In today’s chaotic social media landscape, it’s often the thing that makes people stop scrolling and actually listen. What makes video so powerful is how personal it feels. It lets […]
Read MoreLearning to play a musical instrument is for everyone, young or old. If you’ve ever thought, “I’ve always wanted to play the guitar or the piano, etc., but it’s probably too late,” think again. No matter what your age is, there’s no expiration date on making music. In fact, picking up an instrument later in life might be one of the best things you ever […]
Read MoreBlurry, fuzzy, badly cropped images might not seem like a big deal, but on social media, they can really hurt your brand. People scroll fast, and if your post looks fuzzy or low-quality, they’re likely to just keep going. First impressions matter, and a clear, sharp image goes a long way. If your logo looks stretched out, your photo is pixelated, or your graphic just […]
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Putting the “SOCIAL” Back in Social Media
Organic reach on social media isn’t what it used to be, but that’s not necessarily a bad thing. Platforms have shifted to favor real interaction over passive scrolling, which means the brands seeing results today are spurring engagement. The brands that are thriving these days are the ones that spark conversations. Instead of shouting into the void, they’re asking questions, inviting responses, and treating their […]
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