Switching to “Input” mode


There’s a quote from author Stephen King that I love regarding the act of writing. It goes, “If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” He elaborates by adding, “If you want to be a writer, you must do two things above all others: read a lot and write a lot.” While this […]

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People Shop Where They Feel Welcome


You can have the most organized retail environment possible, with the most current stock tastefully displayed. You can lay out your store perfectly to maximize flow and have clear lines of sight on all your most important items. It can be clean as a whistle, fun and engaging, and still fail if only one aspect is being mismanaged: customer service. Nothing is quite as important […]

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Adding Inclusivity to Your Documents


Creating interactive PDF and WORD documents has, for many of us, become a background detail of doing business. Something most of us rarely think about, but something we could all benefit from thinking about a little more. Increasing ADA guidelines and common accessibility standards are reaching beyond the physical into the realms of our digital communication. This means increasing the clarity and readability for those […]

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The Importance of Alt Text


Alt Text is a valuable tool for businesses and individuals alike, whether you’re crafting a website or bolstering your social media presence.

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Creating an Inviting Atmosphere


Walking into a retail store is an experience that should engage all the senses and leave customers wanting more.

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Seasonal Colors


Every season has a color palette of its own, and more often than not, nature provides the hues that we associate with each.

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The Synergy of Shopping Local Year-Round


At its core, the concept of supporting local businesses transcends transactions; it’s about investing in the heartbeat of our communities.

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Keeping Inventory Fresh


In my last blog, I talked about the value of taking inventory of story stock. Doing so brought to mind thoughts on elaborating on the ideas here. In the ever-changing world of retail, the importance of keeping stock fresh cannot be overstated. A well-maintained inventory not only enhances the overall shopping experience for customers but also contributes significantly to the success and sustainability of any […]

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Cultivating a Digital Identity


In the age of digital connectivity, establishing a strong presence on social media has become essential for businesses looking to enhance brand awareness. A carefully curated social media strategy not only attracts potential customers but also fosters a sense of community around your brand. To harness the power of platforms like Instagram, X, and Facebook, consider the following key elements. Visual Appeal: The adage “a […]

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Re-Evaluating Your Brand


A new year is the perfect time to reflect on branding strategies and consider whether your current brand identity is still resonating.

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