The words “I can’t read that” are the bane of many a graphic designer. But it’s one of the single more important pieces of criticism of a design you can get. When designing a logo, clarity is vitally important. Clarity, not only of intent but of the literal variety as well. Oftentimes when designing a logo, in our excitement of trying to find or create […]
Read MoreWhen developing a brand, color plays a major role in telling the story. Color informs our moods in a wide variety of ways, and they are ways that graphic designers must be cognizant of when applying color to a logo or branding design. If your logo is the face of your brand, then make sure that face is telling the whole story of who you are. […]
Read MoreOne of the oldest rules of comedy is that “If you have to explain a joke, there is no joke.” This is a rule that is applicable in the field of graphic design as well. In many forms of art and expression, ambiguity can be your friend. For the abstract artist, undefined masses of color and form can be interpreted in an infinite number of […]
Read MoreTime management is often one of the trickiest balls to juggle as a graphic designer. Most days, you find yourself with multiple projects that need to be brought to completion, often at the same time. That’s where it becomes beneficial to work on your own time management skills. Creatively, shifting gears from one project to another and back again to satisfy the needs of multiple clients […]
Read MoreSo, pretty much anyone over the age of 40 likely remembers watching movies on analog tv years ago. I’m talking about back in the days of big, heavy, boxy tv’s before digital widescreen and flatscreen TV’s became the standard. If so, you might remember watching a movie and, as the film wound down towards the ending, the picture would suddenly become oddly stretched. Actors heads […]
Read MoreGraphic Designers are no different than any other kind of creative person. Like musicians, painters, writers and everyone else, sometimes we find ourselves with a deliverable and a deadline and a blank digital canvas. And just like writer’s block, there are few things as terrifying as staring at that blank screen and having NO ideas. So, here are a few tips and tricks that I’ve […]
Read MoreGraphic Design is the behind-the-scenes art of combining words and images in dynamic and distinct ways. When we tackle graphic design here at GBS, our job is to give each of our clients a unique and personal brand that is consistent across all forms of media. Doing that entails logos, promotional images, business cards, flyers, and everything else print or digital used in marketing the […]
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