Switching from Output to Input
Burnout is something that all of us deal with, and in a creative field like graphic design or illustration, it can be particularly devastating.
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Avoiding the Kitchen Sink Logo
Generally speaking, the most successful logos convey to potential customers a concise idea of what they can expect at a glance.
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Thinking in Black & White
When digital designing became the norm back in the 90’s, many graphic designers succumbed to the temptation to lean heavily into all of the advantages of the tools at our disposal. Suddenly, making a logo became a much different process without stat cameras, waxers, x-acto knives and paste-ups. We had early versions of Adobe Photoshop and Illustrator at our disposal and with them, access to […]
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Take Time Off
Most of us need time off to recharge the batteries, clear our minds, and get energized. Taking time off to wind down will help you avoid job burnout and health issues. But having a healthy work/life balance can be a struggle for many of us. 5 benefits of taking time off from work: Breaks can make you more Productive. Even short weekend getaways can […]
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Brand Synergy
Lack of brand synergy from medium to medium can do subtle, long-term damage to the way your company is perceived.
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You can’t FAKE a brand.
Nothing will sour the perception of a brand with customers like creative dissonance. If you want to project the image of a fun-loving company that cares about its customers and the community, then be sure that’s who you are as a company.
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Branding a Relationship
When you think of your favorite brands, there is often a very specific relationship that we all have with them.
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Change is Inevitable- Adaptation Isn’t
“In this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin. Covid-19 showed us just how uncertain our business plans and operations can be. This almost instantaneous change has been forced upon us. Most often, technology, regulation, competition or simply customer preference force change. The impact of the pandemic and the nationwide shut down of the economy is without precedent. No one […]
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Always Keep Learning
Sometimes when we get to a certain level in our development of a skill, we just… stop learning. We stop trying to absorb new information. We stop trying to be better than we were yesterday. We decide that we know enough and sometimes, that even turns into a toxic mentality. Sometimes, that means we look at new styles and trends and look down our noses […]
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Freshening the Brand
When you’re the designer in charge of maintaining a client’s brand through regular use in projects like social media posts, print flyers, postcards, etc., there are multiple responsibilities on your shoulders. You have the responsibility to not only maintain that brand, but to regularly refresh it. And in refreshing it, to not give in to the temptation to salt the proverbial Earth where the elements […]
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